Mobile Marketing trends
Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.
Like in most aspect of our business, having the right methodologies and tech in place will allow you to significantly improve the probability of your game hitting scale. Our VP Marketing has more.
The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.
Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.
Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.
According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.
Emphasizing remote work, pushing brand awareness and highlighting contact-free customer experiences. Here's how you should tackle App Store Optimization under the COVID-19 norm.
From the very beginning, the industry has gotten app store optimization wrong. And it’s time we fixed it. ASO is no longer merely about optimizing your creative store assets.
It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?
Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.
Our new analysis series will uncover trends in different app stores categories and verticals. Starting off with one of the most innovative industries: Finance
A robust testing roadmap allows you to apply the same process to new markets. A process that enables pointed research to solidify market understanding. This is VSCO’s story.
iOS 12 App Store updates center around creating a more personalized user experience. Find out what this means for app publishers.