Mobile Marketing trends

Latest industry news & trends

Mobile Growth

How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?
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ASO Blog
How to Leverage Facebook’s ‘The Big Catch’ Creative System in Mobile Marketing?

As we approach a new dawn whereby targeted creatives with broad campaigns will replace old business models, Facebook’ proposes a new a UA methodology: ‘The Big Catch Creative System’. Storemaven’s VP Marketing dissects FB’s report.

Aug 26 · Jonathan Fishman · 8 mins
iOS 14.5: A Brave New World for Mobile Growth
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ASO Blog
iOS 14.5: A Brave New World for Mobile Growth

Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.

Mar 17 · Jonathan Fishman · 12 mins
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)
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ASO Blog
Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)

How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.

Feb 03 · Jonathan Fishman · 6 mins
iOS: Take 14. Attribution, Appeals & ASO
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ASO Blog
iOS: Take 14. Attribution, Appeals & ASO

The future is about privacy. The connecting lines piecing together your usage history across user IDs and devices are being severed. Our ASO Food for Thought from July 7, 2020.

Jul 08 · Kim Feldman · 5 mins
The Ultimate Identifier for Advertisers (IDFA) Round-up
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ASO Blog
The Ultimate Identifier for Advertisers (IDFA) Round-up

IDFA deprecation is becoming a reality. From iOS 14 on, attribution models will need to change as restrictions on third party data-sharing increase. Here’s our roundup.

Jul 02 · Jonathan Fishman · 6 mins

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