Mobile Marketing trends
There's a new buzzword in the industry: Contextual marketing. In this piece, a collaboration between Storemaven and YellowHEAD, we'll discuss context in Custom Product Pages, ad creatives and strategy.
From measurement and targeting challenges to implementing Apple’s Custom Product Pages into your mobile growth strategy, check the 5 pressing issues you must master in 2022.
Check how these 5 top-notch dating apps used In-App Events to attract and engage with their users. A guest post by DOWN Dating App team.
In this newsletter, we're showcasing our new Mobile Audience Growth Stack for 2022, and you can also enjoy a well-thought webinar that will get your ready for the new mobile year.
In an era when networks have zero access to user-level data, and measurement is broken, how can a mobile marketer experience growth? Learn how to grow your apps and games audiences accretively with the audience growth stack for 2022.
According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.
Emphasizing remote work, pushing brand awareness and highlighting contact-free customer experiences. Here's how you should tackle App Store Optimization under the COVID-19 norm.
From the very beginning, the industry has gotten app store optimization wrong. And it’s time we fixed it. ASO is no longer merely about optimizing your creative store assets.
It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?
Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.
Our new analysis series will uncover trends in different app stores categories and verticals. Starting off with one of the most innovative industries: Finance
A robust testing roadmap allows you to apply the same process to new markets. A process that enables pointed research to solidify market understanding. This is VSCO’s story.
iOS 12 App Store updates center around creating a more personalized user experience. Find out what this means for app publishers.