Mobile Marketing trends

Mobile Growth

Mobile Growth-ers: Welcome to the Era of Intelligent Optimization
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ASO Blog
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization

The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.

Jun 02 · Esther Shatz · 5 mins
New Google Play Developer Console Marketing Capabilities: 2022 Update
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ASO Blog
New Google Play Developer Console Marketing Capabilities: 2022 Update

Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.

May 19 · Jonathan Fishman · 6 mins
The Six Challenges of Product Page Optimization and How to Solve Them
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ASO Blog
The Six Challenges of Product Page Optimization and How to Solve Them

Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.

Mar 10 · Jonathan Fishman · 6 mins
The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?
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ASO Blog
The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?

Google's new Privacy Sandbox updates prove that the powerhouse is just as serious about user privacy as Apple is. How do the changes affect mobile marketers? Read this important piece.

Feb 24 · Jonathan Fishman · 6 mins
How to Slay Your ASA Strategy With Custom Product Pages
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ASO Blog
How to Slay Your ASA Strategy With Custom Product Pages

One product page to rule all user journeys was a marketing flop. With the arrival of Apple’s Custom Product Pages, you can now fulfill your wildest marketing quests. Our VP Consultancy summarizes how to use them on ASA.

Feb 15 · Esther Shatz · 4 mins

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