Mobile Marketing trends

Mobile Growth

4 Tips to Build Your Mobile Game Marketing Strategy for 2023
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ASO Blog
4 Tips to Build Your Mobile Game Marketing Strategy for 2023

Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.

Nov 10 · Esther Shatz · 5 mins
Three Things to Consider When Trying to Build A Hit Mobile Game
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ASO Blog
Three Things to Consider When Trying to Build A Hit Mobile Game

Like in most aspect of our business, having the right methodologies and tech in place will allow you to significantly improve the probability of your game hitting scale. Our VP Marketing has more.

Sep 22 · Jonathan Fishman · 5 mins
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization
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ASO Blog
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization

The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.

Jun 02 · Esther Shatz · 5 mins
New Google Play Developer Console Marketing Capabilities: 2022 Update
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ASO Blog
New Google Play Developer Console Marketing Capabilities: 2022 Update

Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.

May 19 · Jonathan Fishman · 6 mins
The Six Challenges of Product Page Optimization and How to Solve Them
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ASO Blog
The Six Challenges of Product Page Optimization and How to Solve Them

Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.

Mar 10 · Jonathan Fishman · 6 mins

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