“K factor” is a sexy term in the industry. In theory, Quality advertising has a knock-on effect on our organic growth, not just the trackable paid impact. However quantifying this is often challenging as the data exists in silos, as to be collected, compared quantified. We use Polarbeam as a single source of truth to quickly and efficiently reveal the outputs of our advertising efforts. Here’s more:
Check this video by our VP Consultancy and Product Marketing Esther Shatz drilling down on this matter:
And here is our Senior Client Services Manager Elad Baron with the technicalities:
