App Store Testing

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How to A/B Test your App Store and Google Play Store Pages

More than just focusing on absolute conversion rates figures, nailing App Store Testing will have ripple effects that’ll amplify most of your marketing endeavours. Learn more with this guide.

Breaking Tests: All You Need to Know About the Chemistry Behind App Store Testing

What App Store testing methods got in common with one of the most esteemed TV series of all time? We're still trying to figure it out.

Storemaven’s StoreIQ: Going Under the Hood

Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.

Exploring the Funnel: About Individual Variation Links

Individual variation links are test links that are leading directly to each variation of a test, instead of having one test link that divides users evenly and randomly between the variations.

How to Create and Test Prelaunch with ASO (App Store Optimization) in Mind

Marketers who optimized before the launch converted 90% better than those who launched with an unoptimized version. Learn how to master prelaunch testing.

Audience Testing: The Smart Way to ASO

There’s ASO testing, and then there’s ASO testing with audience segmentation.

The 6 Fundamental Principles of Good ASO

It seems every great philosophy comes with its own set of guiding principles, neatly numbered and easy to follow. Think the 10 Commandments, the 12 step program, 7 Habits of Highly Successful People, 3 Blind Mice and so on.