Apple App Store
How to Improve your App Store Optimization Using Apple Search Ads
Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads
The Bible of User Behavior: The Apple App Store
Every mobile marketer creates a journey for their users; from first interaction to successful purchase or install. The problem with optimizing that journey as mobile marketers is that the app stores are big black boxes.
The Difference Between Google Play and Apple App Store & How to Design the Best Product Page for Both
For an updated version of this post, read this! Users come to Google Play and Apple’s App Store for the same purpose – to Install an app.