How Much Should You Rely on Google Play Store Listing Experiments?
Based on our experience working with Google Experiments and helping mobile publishers test creatives on our platform, we wanted to set the record straight about several misconceptions about the tool.
Google Experiments ASO Teardown: Couchsurfing Travel App
With Google Play Experiments, it’s possible to A/B test your app store creative assets in order to identify the most effective graphics and localized text for your Google Play store listing.
The Wrong Way to ASO: Test in Google Experiments & Implement in iOS
The final hurdle every user must cross on their journey to install always sits with creative assets.