How to create app store preview video?

Creating an app store preview video is usually a resource-heavy task. To achieve a high production quality you need to work with either an in-house production team or an external studio. rnrnWhen creating an app store preview video one of the most important things to remember is to make sure it’s testable. When planning the storyboard, make sure you’ll be able to switch between the video sections in a natural way and the video will still make sense. This will allow you to test a different order of the scenes within the video and measure the different scenes potential to increase the conversion rate as users usually watch videos for 6-8 seconds on average. rn

What is the average watch rate of App Store videos?

Users in the App Store that do watch an app store preview video usually watch it for 6-8 seconds on average.

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5 Tips for a Better Performing App Preview Video on iOS

Due to significant updates made to the Apple App Store with the release of iOS 11 last year, App Preview Videos became powerful tools for enhanced app discovery and conversion optimization.

Jordan Bennett 05/19/2020