User Behavior Bible: The Apple App Store
As marketers, it’s our duty to know our audience. We need to understand their demographics and makeup. The first step in really getting to know them is to understand how they behave.
Optimizing ROAS to Improve User Acquisition
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy
By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
The Complete Guide to Attribution and ASO
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.