The Complete Guide to Attribution and ASO
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
The Bible of User Behavior: The Apple App Store
Every mobile marketer creates a journey for their users; from first interaction to successful purchase or install. The problem with optimizing that journey as mobile marketers is that the app stores are big black boxes.