Updated: December 6, 2018
This resource details the guidelines and requirements you should follow when uploading new app store creative assets to your StoreMaven test. Our restrictions match what is required on the real app stores.
For our complete guide of iOS App Store and Google Play requirements across multiple displays, read this.
App Preview Videos can be uploaded in either portrait or landscape format and will always appear in your Gallery before Screenshots.
The Poster Frame is a still image pulled directly from your App Preview Video that will be used as a thumbnail for the Video. In a StoreMaven test, you can manually choose any image to be the Poster Frame. Please note that when uploading to the real iOS App Store, your Poster Frame image will be pulled directly from your App Preview Video.
The app icon is one of the first elements that visitors see on your Product Page and is a key component of the First Impression Frame. Make sure your icon communicates your app’s purpose and utility.
For apps that are featured in the Apple App Store, the Product Page Artwork is a graphic banner located at the top of the Product Page.
A minimum of two and a maximum of 24 Screenshots can be uploaded to your StoreMaven test in either portrait or landscape formats. Please note that Google only allows up to 8 Screenshots for each supported device: phone, tablet, Android TV, and Wear OS by Google.
On Google Play, you have the option to add a promotional YouTube video that will be positioned at the top of your Product Page. When uploading a Video into a StoreMaven test, you do not need to supply a YouTube URL (for example, if you’re conducting a pre-launch A/B test and you don’t yet have a public video on YouTube, not to worry). However, please note that when uploading videos to the live Google Play store, they will only accept YouTube URLs.
*If you’d like to upload a video that is longer than 2 minutes, please contact email@example.com
The Feature Graphic is displayed at the top of your Product Page and is the most powerful creative marketing asset on Google Play. If you’ve included a Video, a play button will overlay the Feature Graphic.
Similar to the Apple App Store, the app icon is one of the first creative assets that users see when browsing or searching within Google Play. It is essential to have an icon that gives a strong first impression while communicating your app’s purpose and utility.
If you have any questions, feel free to email your ASO Consultant or send your inquiry to firstname.lastname@example.org.