There are numerous creative asset restrictions for App Store Product Pages on the Apple App Store and Google Play. To help, we’ve created an up-to-date guide of all Product Page Artwork Requirements for the iOS App Store and Google Play. You should also follow these guidelines when uploading new creative assets to a StoreMaven A/B Test.

 

Apple App Store

1) Screenshots

iOS App Store Requirements: Screenshots

On the iOS App Store, you must provide a set of screenshots for all device types. For iPhone, at the minimum you need one set of screenshots for the 5.5-inch display, and for iPad, you need at least one set for the 12.9-inch display.

A minimum of one and a total of ten Screenshots can be uploaded to the Gallery in either portrait or landscape formats. Your Screenshots take up the most real estate in the First Impression Frame of your Product Page. Hence, your Screenshot set is the most impactful element on your Product Page and will be the main influencer for a majority of your Product Page Visitors. 

Based on our analysis of 500M app store sessions, best practices for designing Screenshots include using lifestyle images to communicate app value, incorporating real app screenshots that highlight specific features, or creating a hybrid of both methods.

For more information on how to design and test Screenshots that drive more downloads, read this!

 

Requirements for iPhone Xs Max/XR (6.5-Inch Super Retina Display)

  • 1242 x 2688 pixels for portrait
  • 2688 x 1242 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone X/Xs (5.8-Inch Super Retina Display)

  • 1125 x 2436 pixels for portrait
  • 2436 x 1125 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone 6 Plus/7 Plus/8 Plus (5.5-Inch Retina Display)

  • 1242 x 2208 pixels for portrait
  • 2208 x 1242 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone 6/7/8 (4.7-Inch Retina Display)

  • 750 x 1334 pixels for portrait
  • 1334 x 750 pixels for landscape
  • Accepted formats: jpg, png

Requirements for iPhone 5 (4-Inch Retina Display)

  • 640 x 1096 pixels for portrait (without status bar)
  • 640 x 1136 pixels for portrait (full screen)
  • 1136 x 600 pixels for landscape (without status bar)
  • 1136 x 640 pixels for landscape (full screen)
  • Accepted formats: jpg, png

Minimum Requirements for iPad (12.9-Inch Retina Display)

  • 2048 x 2732 pixels for portrait
  • 2732 x 2048 pixels for landscape
  • Accepted formats: jpg, png

Requirements for Apple Watch

  • 312 x 390 pixels
  • Accepted formats: jpg, png

 

For Apple’s full list of Screenshot requirements for iPhone, iPad, Apple Watch, and additional displays, read this.

 

2)   App Preview Videos

iOS App Store Requirements: App Preview Video

App Preview Videos can be uploaded in either portrait or landscape format and will always appear in the Gallery before Screenshots.

You can deliver App Preview Videos in Apple’s Native Resolutions or the Accepted Resolutions, but we recommend only using the Accepted Resolutions.

For more information on Video format options and their visual impacts, read this. For inspiration on creating Videos that drive more app installs and increase the quality of installs, read our best practices.

 

Requirements

  • Minimum length of 15 seconds
  • Maximum length of 30 seconds
  • 500 MB file size
  • Accepted formats: H.264 and ProRes 422 (HQ only)
  • Supported extensions: mov, m4v (H.264 only), mp4 (H.264 only)

Resolution Requirements for iPhone Xs Max/XR (6.5-Inch Super Retina Display)

  • Accepted Resolutions
    • 886 x 1920 pixels for portrait
    • 1920 x 886 pixels for landscape
  • Native Resolution
    • 2688 x 1242 pixels (19.5:9 aspect ratio)

Resolution Requirements for iPhone X (5.8-Inch Super Retina Display)

  • Accepted Resolutions
    • 886 x 1920 pixels for portrait
    • 1920 x 886 pixels for landscape
  • Native Resolution
    • 2436 x 1125 pixels (19.5:9 aspect ratio)

Resolution Requirements for iPhone 6 Plus/7 Plus/8 Plus (5.5-Inch Retina Display)

  • Accepted Resolutions
    • 1080 x 1920 pixels for portrait
    • 1920 x 1080 pixels for landscape
  • Native Resolutions
    • 2208 x 1242 (Rendered Pixels)
    • 1920 x 1080 (Physical Pixels)

Resolution Requirements for iPhone 6/7/8 (4.7-Inch Retina Display)

  • Accepted Resolutions
    • 750 x 1334 pixels for portrait
    • 1335 x 750 pixels for landscape
  • Native Resolution
    • 1334 x 750 pixels (16:9 aspect ratio)

Resolution Requirements for iPhone 5 (4-Inch Retina Display)

  • Accepted Resolutions
    • 1080 x 1920 pixels for portrait
    • 1920 x 1080 pixels for landscape
  • Native Resolution
    • 1136 x 640 pixels (16:9 aspect ratio)

Resolution Requirements for iPad (12.9-Inch Retina Display)

  • Accepted Resolutions
    • 1200 x 1600 pixels for portrait
    • 1600 x 1200 pixels for landscape
    • 900 x 1200 pixels for portrait
    • 1200 x 900 pixels for landscape
  • Native Resolution
    • 2732 x 2048 pixels (4:3 aspect ratio)

 

For Apple’s complete App Preview Video specifications, read this.

 

3) Poster Frame

iOS App Store Requirements: Poster Frame

The Poster Frame is a still image pulled directly from your App Preview Video that will be used as a thumbnail for the Video. The Poster Frame should be a strong standalone screenshot that encourages visitor engagement for Videos that do not autoplay.

For a step-by-step guide on how to set up a Poster Frame, read this.  

 

4) App Icon

iOS App Store Requirements: Icon

The app icon is one of the first elements that visitors see on your Product Page. Hence, it is essential to have an icon that gives a strong first impression while communicating your app’s purpose and utility. The Sticky Header further accentuates your app icon, as your icon remains visible on the Product Page even when visitors scroll down the page.

 

Requirements

  • 512 x 512 pixels or 1024 x 1024 pixels
  • Accepted formats: jpg, png

 

For more information on how to design and test your icon to increase conversion rates, read this.

 

5) Product/Developer Page Artwork

Apple App Store Product Page Artwork

If Apple selects your app to have Product Page Artwork, it will appear at the top of your app store page. Developer Page Artwork is used to customize the appearance of your developer page.

Please note that the end crop of this asset depends on each user’s device. Apple recommends placing the most important design elements in the “safe area,” which ensures that every device will see what’s included in this box.

 

Requirements

  • Dimensions: 4320 x 1080 pixels
  • File Types: PSD, ZIP
  • Naming convention: AppName_AppleID_AppStore_Product-DeveloperPage

 

Download Apple’s Promotional Art template, including safe area, here. Apple’s full list of guidelines for this artwork can be found here.

 

Google Play

1) Screenshots

Google Play App Store Requirements: Screenshots

In Google Play, you must upload a minimum of two Screenshots and no more than eight, and they can be in either portrait or landscape formats. The Screenshot Gallery is below the fold, so Gallery Scroll rates are much lower than on iOS. 

For more information on how to design Screenshots for Google Play and that drive more downloads, read this!

 

Requirements

  • Minimum dimension: 320 pixels
  • Maximum dimension: 3840 pixels
  • Aspect ratio can’t be more than 2:1 or 1:2
  • Accepted formats: jpg, png

 

2)  Video

Google Play App Store Requirements: Video

On Google Play, you have the option to add a promotional YouTube video that will be positioned at the top of your Product Listing page. If you use a video, the Feature Graphic (explained below) will be a thumbnail for this video and will have a play button overlay.

 

Requirements

  • Recommended size: 1920 x 1080 pixels
  • Minimum length of 30 seconds
  • Maximum length of 2 minutes
  • Accepted format: YouTube URL

 

3)  Feature Graphic

Google Play App Store Requirements: Feature Graphic

The Feature Graphic is displayed at the top of your Product Page and is the most powerful creative marketing asset. If you’ve included a video, a play button will overlay the Feature Graphic. A great First Impression will increase conversions by 35%, so make sure this creative conveys your strongest message.

 

Requirements

  • 1024 x 500 pixels
  • Accepted formats: jpg, png

 

4)  App Icon

Google Play App Store Requirements: Icon

In Google Play, the app icon is one of the first creative assets that users see when browsing and searching within the platform. Hence, it is essential to have an icon that gives a strong first impression while communicating your app’s purpose and utility. 

 

Requirements

  • 512 x 512 pixels
  • 1024 KB file size limit
  • Accepted format: png (with alpha)

For information on how to design and test your icon to increase conversion rates, read this.

For additional information on app store asset requirements for Google Play, please visit Google’s developer site.

Google are testing a new Play Store design that will greatly impact your app store optimization (ASO) strategy. Check out this resource to understand the changes and how it will impact your app or game.

If you have any questions, feel free to email support@storemaven.com.