How to Get App Store Seasonality Right
It’s almost time for Christmas, and a rain of red and green snowflake-encrusted icons are about to take over the app stores. While physical stores are prettying up their displays with tinsel, the app stores are no different.
Seasonal store updates present a unique opportunity to understand how the year’s events affect user preferences and the likelihood of appealing to those changes in mood. Tailoring your messaging to align with seasonal changes and mood can result in significant increases in conversion rates and overall growth.
It’s about more than jumping on the bandwagon come Christmas time, it’s about utilizing opportunities presented to you. This webinar shows you how to do it, and how to do it right.