Updated: December 6, 2018
The industry has established that testing app store marketing assets is an integral part of ASO and has become mandatory for increasing install conversions. But how is App Store Testing even possible?
In the past, this was impossible. Apple doesn’t allow you to have multiple live variations of your page in the app store, and Google Play only recently introduced the capability of testing up to 4 alternatives.
You send a limited traffic sample to multiple variations of your cloned app store page, designed by you on our self-serve platform, to quickly analyze user behavior based on numerous engagement metrics. This helps you understand how best to increase conversions on your page.
Here’s a diagram to demonstrate the basic user flow:
These are the 5 basic stages of each testing cycle:
Now that you understand how this works, try building a sample test by clicking here!