App Preview Poster Frame
App Preview Poster Frames are a thumbnail image of a App Preview Video. They appear wherever Videos do not play automatically. Poster Frames should be able to act as a standalone Screenshot, as well as entice Visitors to engage with the Video.
In the iOS 10 App Store or earlier, the Poster Frame was one of the first elements a Visitor would see on App Store Product Pages with Videos. In the iOS 11 App Store, the first App Preview Video on a Product Page plays automatically. Therefore, the Poster Frame will appear whenever the Video is not on autoplay mode (e.g. when a user configures her device not to play App Store Videos automatically, whenever the Video is not completely in frame, etc.).
For the App Store, the median potential CVR lift for Poster Frame optimization is 13%.
In the Google Play Store, all App Preview Videos are covered by a Poster Frame as videos do not play automatically. Hence, the Poster Frame is the most signifiant creative marketing asset for Product Pages with Videos.
For the Google Play Store, the median potential CVR lift for Poster Frame optimization is 31%.