App Preview Video
App Preview Videos are short videos that function to demonstrate the features, functionality, and user interface of an app.
In the iOS 11 App Store, there is an option to include up to three App Preview Videos. Videos automatically play, but sound is muted by default. When users scroll past the Gallery and then scroll back up to the Gallery, Videos continue playing from where the user left off. Videos can also be localized for all available App Store GEOs. For the App Store, the median potential CVR lift for Video optimization is 40% for the first Video.
In Google Play, there is an option to include one App Preview Video. The Video can be localized for all available languages in the Google Play Store. Videos do not play automatically, so they are covered by a Poster Frame until visitors click play. For the Google Play Store, the median potential CVR lift for Video optimization is 24%.