App Store Optimization (ASO)

App Store Optimization is the process of improving the discoverability and Conversion Rate of a mobile app in an app store. Improving discoverability has more to do with optimizing keywords so that App Store Users can easily find an app. Improving conversions has more to do with optimizing App Store Marketing Assets in a way that resonates with the user, so that when users land on the Product Page, it is perceived as the solution they are looking for.