The App Title is a marketing asset that serves to describe an app and encourage users to download. Developers generally incorporate keywords into App Titles in order to get indexed by an app store’s search algorithm. In both app stores, the Title appears in the Product Page, Search Results Page, and browse placements.
In the iOS 10 App Store, the App Title has a character limit of 50. In the iOS 11 App Store, the App Title has a character limit of 30. For the App Store, the median potential CVR lift for App Title optimization is 7%.
In Google Play, the App Title has increased from a 30-character limit to a 50-character limit. Keywords in the App Title also get indexed by Google’s search algorithm. For the Google Play Store, the median potential CVR lift for App Title optimization is 8%.