Editors’ Notes are an additional text box that is written by Apple editors and details more information about an app of choice.
In iOS 10, the Editors’ Notes were located above the Gallery. This made having Editors’ Notes a double-edged sword. On one hand, it granted a brand recognition and, on the other hand, it pushed the Gallery below the fold.
In iOS 11, the Editors’ Notes are situated below the Ratings & Reviews section. This allows developers to have more control over the First Impression Frame.