Expand Description

Expand Description is a type of Exploration Action that includes the total number of Product Page Visitors who click to expand the full Description text.

For the Apple App Store, visitors click on “more,” and the Google Play Store, visitors click on “Read More.” When Visitors click on the “more” button in the Apple App Store, the Description section expands to contain the entire Description text. When Visitors click on the “Read More” button in the Google Play Store, they are redirected to a dedicated Description Page.