The iOS 11 App Store landing page is called the Today Page and is designed like a daily news source featuring exclusive premieres, new releases, favorites, interviews, and how-to guides to help App Store users find and use apps in innovative ways. The iOS 11 landing page features an App of the Day and a Game of the Day. The featured App of the Day includes an upload icon that allows users to download the app directly from the landing page without being redirected to the App Store Product Page. When users click on “World Premiere,” “App of The Day,” or any other story on the Today Page, they are directed to an in-depth and content-rich editor’s piece that may include preview images, videos, and an opportunity to download an app at the bottom of the page.
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