App Store Analytics: Source Type

What is App Store Analytics: Source Type? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.

What is App Store Analytics: Source Type?

“Source Type” refers to where your App Store product page visitors come from. Did they click on a link from the Today tab? Did they find your app via Search? Maybe they clicked on a Facebook Ad, which led them to your app. This is really important information.

When you understand where your page visitors come from, you can double down on those marketing channels. For example, you might find that one of your Facebook Ads campaigns is performing extremely well, so you invest more resources into it. You might also find that your traffic from Search is really low, so you decide to re-evaluate your ASO efforts.

To segment your app data by source type, log into App Store Connect and choose a metric to analyze. Then activate the “Source Type” filter to determine where your page visitors originate from. The “Source Type” filter is available for both Apps and App Clips.

Related Terms

  • App Store Analytics: App Version
    What is App Store Analytics: App Version? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
  • App Store Analytics: Device
    What is App Store Analytics: Device? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
  • App Store Analytics: Installations
    What are App Store Analytics: Installations? Get the full definition and learn more about new iOS 15 features and capabilities.

Ready to see our platform in action?
Request a demo