App Store Creatives

App store creatives are all the visual elements that appear on an App Store or Google Play product page.

What are App Store Creatives?

App store creatives are all the visual elements that appear on an App Store or Google Play product page. These include:

  • App Icon 
  • App Screenshots
  • App Preview Video

Each app store page can have up to 10 screenshots in its gallery and up to three preview videos that appear in the first, second, and third slots of the screenshot gallery. 

App Store Creatives - 1

Requirements for App Store Creatives

Here you can find all Product Page Artwork Requirements for the iOS App Store and Google Play.

Why App Store Creatives are Important

In the app stores, users make decisions at an extremely fast pace. In fact, about 70% of all users make a decision whether to install an app or leave the product page after 3-6 seconds. We call these users Decisive Users. 

With such a short timeframe, app store creatives play a significant role in conveying to users why they should download and install a mobile app or game. 

The most powerful tools ASO and mobile marketing practitioners have in their arsenal to influence that decision and maximize the conversion rate on their app store product pages are the creative elements. 

App Store Creatives and ASO

App store creatives appear throughout the user journey, for both paid and organic traffic. Creatives play a role in organic traffic coming in from Top Charts or Featuring placements (browse/explore traffic), as well as paid traffic coming directly to an app store product page from an ad.

Given that app store creatives are the main tool to influence the install decision, an entire pillar of ASO is dedicated to creative optimization.

Related Terms

  • App Store Preview Videos
    The App Store promo video is a short video that appears on both the App Store product page and within search results.
  • App Store Creatives
    App store creatives are all the visual elements that appear on an App Store or Google Play product page.
  • App Store Optimization (ASO)
    App store optimization, or ASO for short, is the science of improving the performance of an app store listing.