App Store Product Page Views (Unique Devices)

What are App Store Product Page Views (Unique Devices)? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.

What are App Store Product Page Views (Unique Devices)?

The “App Store Product Page Views (Unique Devices)” metric is similar to the “App Store Product Page Views” metric. But, rather than tallying every single product page view your app gets, it only tallies the ones that come from unique devices.

Meet Jimmy, a dedicated gamer with a voracious appetite for RPGs. He just discovered your game on the “Games” tab of the Apple App Store and is more than a little interested. But before he spends his hard-earned money on your game, he wants to make sure it will be worth his while. So he visits your game’s product page on three separate occasions. The “App Store Product Page Views” metric will register three views, one for each time Jimmy visited your game’s product page. But the “App Store Product Page Views (Unique Devices)” metric will only register one view because Jimmy visited your game’s product page from his phone every time. We should mention that the “App Store Product Page Views (Unique Devices)” metric includes when apps use StoreKit to load product pages, making it an accurate data point for StoreKit users.

Related Terms

  • App Store Product Page
    The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
  • App Store Impressions
    What are App Store Impressions? Get the full definition and learn more about the mobile growth realm.

Ready to see our platform in action?
Request a demo