Casual Games

What is an Casual Games? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.

What are Casual Games?

A casual game is a game that users engage with on their mobile devices. These games often have simple rules and short sessions, which make them easy to play.

The “Casual Games” genre can be broken down into several categories, including match-3 games, endless runners, trivia challenges, puzzle games, adventures, and even card games.

Some of the most popular casual games of all time include:

  • Candy Crush
  • Temple Run
  • Fruit Ninja
  • My Talking Tom
  • Homescapes
  • Angry Birds

Casual Games Monetization Strategies

Casual games often deploy a range of monetization strategies, though the most common strategy is the free-to-play model. Once a casual game hooks a user, it makes money by offering in-app purchases and displaying in-app advertisements.

Related Terms

  • Banner Ads
    What is an Banner Ads? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
  • App Store Optimization (ASO)
    App store optimization, or ASO for short, is the science of improving the performance of an app store listing.
  • Apple Arcade
    Apple Arcade is a paid mobile game subscription service on the App Store that allows users to sign up and enjoy high-quality games straight from a separate tab.

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