Cross Promotion
What is Cross Promotion? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
What is Cross Promotion?
Cross promotion is an app marketing strategy, wherein app developers promote one of their apps inside another app that they’ve either developed and/or own.
Cross Promotion Example
King could take advantage of cross-promotion by promoting “Crash Bandicoot: On the Run!” inside the “Candy Crush Saga” app. Doing so would allow King to expose “Crash Bandicoot” to the enormous user base that plays “Candy Crush” everyday, and likely boost installs.
Why is Cross Promotion Popular with App Developers?
Cross promotion strategies are most commonly used by large app developers—especially those that produce hyper-casual games.
Why is this? It’s because large app developers have more apps in their portfolios with which to cross promote. And hyper casual games often have low retention rates. By cross promoting, developers are better able to keep users inside their app ecosystems.
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- User Segmentation
- User Acquisition for Mobile Apps
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
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- App Store Update
- Supply Side Platform
- Software Development Kit (SDK)
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- Sessions Per Active Device
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- Google Play Search
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- App Store Subtitle
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- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
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- App Size
- Rewarded Video Ads
- Return on Ad spend (ROAS)
- Replicated App Store Page
- Real-Time Bidding (RTB)
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
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- Proceeds Per Paying Users
- Preloaded Apps
- Pre/Post App Store Tests
- Post-Install Event
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
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- Monthly Active Users (MAU)
- Mobile Growth
- Mobile Game Monetization
- Mobile Game Marketing
- Mobile Game Business Model
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- Mobile App Retention
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- Mobile App Growth
- Average Revenue Per Paying User (ARPPU)
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- Attribution
- ARPU – Average Revenue Per User
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
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- App Store Analytics: App Version
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- Ad Unit
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- App Store In-App Purchases
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- App Install Rates
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- Google Play Points
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- Google Play Short Description
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- Deep Linking
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- CTR (Click Through Rate)
- Cost Per View (CPV)
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- Cost per Install
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- Cost Per Completed View (CPCV)
- Cost Per Click (CPC)
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- Churn Rate
- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
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- App Store Conversion Rate
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- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
Related Terms
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Cost Per Click (CPC)
What is CPC (Cost Per Click)? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
-
Cost Per Action (CPA)
What is Cost Per Action (CPA)? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
-
Cost Per Engagement (CPE)
What is Cost Per Engagement (CPE)? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
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