Google Advertising ID (GAID)

What is GAID (Google Advertising ID)?

According to the search giant itself, your Google Advertising ID, GAID for short, is “A unique, user-resettable ID for advertising, provided by Google Play services.”

Put simply, your GAID will allow you to anonymously track user activity, as it relates to your ads in the Google Play ecosystem. With this knowledge, you’ll be able to make better advertising decisions and improve your app’s monetization capabilities.

How to Find Your GAID

To find your GAID, follow this simple, three-step process:

1. Login to your Google Ads account.
2. Click “Ads & Extensions” in the left-hand menu. Then click “Ads”.
3. Navigate to the statistics table. You’ll see the ad ID option in the “Ad ID” column.

You should know that, as of the end of 2021, users are able to opt out of personalized ads. Once they do this, their GAID will be completely unavailable to you.

Note: Apple’s ID is called IDFA (Identifier for Advertisers).