Mobile App Advertising

What are Mobile App Ads?

Mobile app ads are exactly what they sound like: advertisements that appear in mobile apps.

Developers can drive revenue from their apps by allowing marketers to advertise products and/or services to their app’s user base. To take advantage of mobile app advertising, developers typically partner with mediation platforms, which use monetization technology to find high-bidding ad networks and serve ads in a developer’s app.

Mobile App Ad Revenue

To preserve the user experience, developers are able to choose when, where, how often, and which kind of ads are shown in their apps. By experimenting with different ad placements, frequencies, and timings, developers can optimize the amount of revenue they generate.

To be clear, different ads generate revenue in different ways for developers. With interstitial ads, for example, developers earn money for every impression (view) they generate. With rewarded video ads, however, developers are paid for every completed video view.

To run mobile app ads in your app(s), decide which app units you’d like to use. We suggest using multiple formats to help drive revenue. Then choose where to place your ads. The key is to choose ad placements that are easily seen, but don’t disrupt the user experience. See also “In-App Advertising”. 

Finally, partner with a trusted mediation platform, which will connect your app to advertisers and allow you to easily sell ad space at the highest possible price points.