Post-Install Event
What is a Post-Install Event? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
What is a Post-Install Event?
A post-install event is any user action that happens while an app is being used, after it’s been installed on a device. The list of potential post-install events is massive and includes:
- Launching an app
- Completing registration
- Beating the next level of a game
- Watching an in-app advertisement
- Making an in-app purchase
How to Track Post-Install Events
As far as app advertising goes, post-install events are often tracked when advertisers use cost-per-engagement and cost-per-action pricing models. By tracking post-install events, publishers know how much to charge advertisers for the user actions they help generate.
This is how it typically works: an advertiser creates an ad and chooses a post-install event. A publisher runs the ad and tracks the user actions said ad generates. The advertiser pays the publisher for the specific post-install events the ad generates, but nothing else.
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- User Segmentation
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- App Retention Rate
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- Preloaded Apps
- Pre/Post App Store Tests
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
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- Cost Per View (CPV)
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- Casual Games
- Apple’s Custom Product Pages
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- App Store Conversion Rate
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Related Terms
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App Install Rates
App install rates are the percentage of users that decide to install an app after visiting an App Store or Google Play product page.
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Cost per Install
Cost per install (CPI) is the term that describes the pricing model of mobile user acquisition (UA) efforts to drive installations.
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In-App Events
In-app events (IAE) are live events that happen inside iOS apps. There are plenty of options available to you: game competitions, movie premiers, livestream experiences and more.
Related Resources
Episode #40: How Do In-App Events Influence ASO with Jevgen Tarasenko
In the 40th episode of our podcast, we talked with Tilting Point's Head of ASO about the new iOS 15 features, such as In-App Events, and how they can improve your growth metrics.
Ron Gordon
02/21/2022
“Never Let a Good Crisis Go to Waste” – What You Should know About The Mobile Game Market In 2023
Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.
Jonathan Fishman
11/17/2022
Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull
In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.
Ron Gordon
04/28/2022