Post-Install Event
What is a Post-Install Event? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.


What is a Post-Install Event?
A post-install event is any user action that happens while an app is being used, after it’s been installed on a device. The list of potential post-install events is massive and includes:
- Launching an app
- Completing registration
- Beating the next level of a game
- Watching an in-app advertisement
- Making an in-app purchase
How to Track Post-Install Events
As far as app advertising goes, post-install events are often tracked when advertisers use cost-per-engagement and cost-per-action pricing models. By tracking post-install events, publishers know how much to charge advertisers for the user actions they help generate.
This is how it typically works: an advertiser creates an ad and chooses a post-install event. A publisher runs the ad and tracks the user actions said ad generates. The advertiser pays the publisher for the specific post-install events the ad generates, but nothing else.
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- User Segmentation
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- Re-engagement
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- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Preloaded Apps
- Pre/Post App Store Tests
- Playable Mobile Ads
- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
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- App Store Proceeds
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- App Store Paying Users
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- Monthly Active Users (MAU)
- Mobile Growth
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- Attribution
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- Apple App Store Connect
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- In-App Events
- In-App Bidding
- In-App Advertising
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- App Store In-App Purchases
- App Store Impressions (Unique Devices)
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- App Install Rates
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- Game Bundles
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- Daily Active Users (DAU)
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
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- Google Play Creatives
- CTR (Click Through Rate)
- Cross Promotion
- Cost Per View (CPV)
- Cost Per Mille (CPM)
- Cost per Install
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- Cost Per Click (CPC)
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- Churn Rate
- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
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- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
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- App Conversion Rate
- App Clip Sessions
- App Clip Installations
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- App Clip Card Views (Unique)
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- App Clip Active Devices
Related Terms
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App Install Rates
App install rates are the percentage of users that decide to install an app after visiting an App Store or Google Play product page.
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Cost per Install
Cost per install (CPI) is the term that describes the pricing model of mobile user acquisition (UA) efforts to drive installations.
-
In-App Events
In-app events (IAE) are live events that happen inside iOS apps. There are plenty of options available to you: game competitions, movie premiers, livestream experiences and more.
Related Resources

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