Rewarded Video Ads
What are Rewarded Video Ads? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
What are Rewarded Video Ads?
Rewarded video ads are a type of ad unit, in which users are offered something valuable in exchange for their viewership. Basically, “Watch this ad and get something cool in return.”
The value offered by rewarded video ads can range from in-app currency, an extra life, a free hint, access to locked features, coupons, or anything else that a user will find enticing.
Benefits of Rewarded Video Ads
Rewarded video ads are beneficial to advertisers, publishers, and users. Advertisers can use them to boost viewability and click through rates. Publishers are able to provide a better ad experience to users. And users get free stuff in exchange for 15 -30 seconds of their time.
Rewarded Video Ads Revenue
People often ask, “How much do rewarded video ads pay to publishers?” It depends… But in the U.S. the average rewarded video ad generates $9 – $17 per 1,000 impressions.
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- User Segmentation
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- Paid App User Acquisition
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- Supply Side Platform
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- Performance Marketing
- Pay Per Install
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
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- Mobile App Retention
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- Attribution
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- Apple Arcade
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- Interstitial Ads
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- Installs Per Mille (IPM)
- In-App Events
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- In-App Advertising
- Identifier for Advertisers (IDFA)
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
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- App Influencer Marketing
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- Google Play Points
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- Google Play Creatives
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- Cross Promotion
- Cost Per View (CPV)
- Cost Per Mille (CPM)
- Cost per Install
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- Cost Per Completed View (CPCV)
- Cost Per Click (CPC)
- Cost Per Action (CPA)
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- Casual Games
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
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- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
Related Terms
-
Playable Mobile Ads
What are Playable Mobile Ads? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
-
Offerwall Ads
What are Offerwall Ads? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
-
Interstitial Ads
What is an Interstitial Ad? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary.
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