App Store Page Scroll Rate

The App Store page scroll rate is the percentage of users that scroll down an App Store product page in the direction of the reviews section.

What is App Store Page Scroll Rate

The App Store page scroll rate is the percentage of users that scroll down an App Store product page in the direction of the reviews section. Around 60% of visitors to a page won’t scroll beyond the first impression, unfortunately.

The median percentage of users with vertically explorative behavior ranges from 25.24-29.24%. Once users scroll down they can either read (and open the extended version of the) description, scroll through ratings and reviews as well as open each individual review to read more.

Why App Store Page Scroll Rates are Important

The page scroll rates are important as they contribute to understanding how users are engaging with a product page. The rate also shows how many users are potentially going to be exposed to any element below the fold vertically which in both the App Store and Google Play Store is mostly for the app/game review gallery.  

This rate shows you how well you’re able to drive users to explore your page, are you exciting users enough so they choose to explore the page?

App Store Page Scroll Rates and ASO

To maximize the value of visitors engaging in the lower section of a product page, ASO experts must understand what elements the audience does engage with (crunching data helps this process) and optimize those in order to increase install rates.

To understand your specific App Store user’s behavior profile and pinpoint which elements you should focus on to drive conversions, you can run a test with Storemaven.

Related Terms

  • App Store Ratings
    In the App Store, each app gets a rating of 0.0-5 which is based on users’ opinions.
  • Pre/Post App Store Tests
    A pre/post App Store test is the practise of testing a creative asset and measuring its impact on mobile marketing and growth KPIs before placement and after.
  • Search Ads
    Apple search ads (ASA) are paid adverts located at the top of the search results page on the iOS App Store.