It’s been almost a year since Apple presented its new iOS 15’s capabilities, which promised to change the way mobile marketers are doing their job. Custom Product Pages, In-App Events and Product Page Optimization were all about giving practitioners better ways to protect their users’ privacy, cater to and communicate better with their audience and enhance content and creatives powers for the sake of seamless, clear funnels and more profitable engagement.
The adoption of these three interesting tools was the main topic of this webinar, where Storemaven’s VP of Marketing and Growth Jonathan Fishman joined AppTweak’s Head of ASO Simon Thillay as they shared data, tips, and insights and discussed:
- In-App Events data: which apps and games are using IAEs, how long do they run for, and what are the most popular use cases?
- Custom Product Pages Success Stories: How are apps and games using CPPs to optimize their ASA campaigns?
- * Product Page Optimization Challenges: what’s going wrong with PPO and how can you overcome its major flaws?
- * And more…
From the archives:
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You can watch the full webinar with Jonathan and Simon here: