Watch our Webinar: The Big Apple – How iOS 15’s In-App Events and Custom Product Pages Changed Mobile Growth

It’s been almost a year since Apple’s new iOS 15 features went live. Watch this Apptweak & Storemaven webinar to learn more about In-App Events, Custom Product Pages and Product Page Optimization adoption stories.
The big apple webinar: iOS 15 features impact on mobile growth (in-app events, cpps)

It’s been almost a year since Apple presented its new iOS 15’s capabilities, which promised to change the way mobile marketers are doing their job. Custom Product Pages, In-App Events and Product Page Optimization were all about giving practitioners better ways to protect their users’ privacy, cater to and communicate better with their audience and enhance content and creatives powers for the sake of seamless, clear funnels and more profitable engagement.

The adoption of these three interesting tools was the main topic of this webinar, where Storemaven’s VP of Marketing and Growth Jonathan Fishman joined AppTweak’s Head of ASO Simon Thillay as they shared data, tips, and insights and discussed:

  • In-App Events data: which apps and games are using IAEs, how long do they run for, and what are the most popular use cases?
  • Custom Product Pages Success Stories: How are apps and games using CPPs to optimize their ASA campaigns?
  • * Product Page Optimization Challenges: what’s going wrong with PPO and how can you overcome its major flaws?
  • * And more…

From the archives:


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You can watch the full webinar with Jonathan and Simon here:

About Ron Gordon
Ron is Storemaven's Head of Marketing, the one person you would have guessed will know what this mobile growth talk is all about. A misguided law student and journalist, Ron brings to the table some lack of seriousness the Hitech realm is desperately in need of. In his spare time, he's mainly trolling Whatsapp groups.

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