Test your app icon
A better version of your icon can increase conversion rates by 30%. Learn how to design great app icons by testing them with real users.
You know that your icon plays a crucial role in drawing users to open your app from their home-screen. But even more importantly, icons influence potential users before they even install the app. Designing convincing icons that also stand out is one of the keys to app store success.
Data from 50M users shows that
testing app icons can lift install rates by up to 30%
Your app store icons will show up in many different flows: when users search for your app, in charts and rankings, and when driving traffic to your app page. Therefore, to design a great icon, you need to think about how well it stands out amongst your competitors, and what kind of first impression it gives users.
Liva Krumina
Performance Marketing
"We test our icons extensively before every release, and have seen install rates increase by up to 45%"
App Icons - Just the Beginning…
A better version of your app page can double your conversion rates and significantly reduce the cost of user acquisition. You can test your screenshots, video, title and description to boost your growth.