Updated: December 6, 2018
StoreMaven’s App Store Testing platform enables app publishers to compare the performance of different App Store Landing Pages and identify the page that performs best. The optimal App Store page has the highest conversion rate (CVR) and App Store Engagement (ASE) rate.
This document explains how app developers / media vendors should set up media campaigns driving traffic to a StoreMaven test from non-Facebook channels.
To set up Facebook ads for StoreMaven Tests please follow this link.
App developers create mobile-web landing pages (micro sites) that look and feel exactly like the App Store and Google Play store.
Here’s a diagram to demonstrate the basic user flow:
Once you get the StoreMaven test URL from StoreMaven or the app developer, you can use it in ANY mobile marketing campaign which supports sending end-users to micro sites (mobile web landing pages).
Campaign setup guidelines
Certain networks have a unique configuration which only pings the attribution link (test URL in our case) and sends the end-users directly to the app store (final destination). Such configurations will not work with StoreMaven tests as the user must land on the test URL.
This is how PING ONLY (BAD) campaign flows work:
This is how traditional (GOOD) campaigns flow work:
Have questions? Need help setting up the test? Contact firstname.lastname@example.org or your dedicated client services manager.