Onboarding doesn’t begin when users open your app for the first time — it begins at the app store. For both paid and organic traffic, anywhere from 50–99% of visitors drop off your app store pages instead of installing. Finding the right marketing assets, delivering the most relevant messages and setting the right expectations are crucial. Data from 50M users shows that a better version of you app store page can double your conversion rate and drive more quality installs.
The app stores are the heart of your install funnel and where users ultimately decide to install or leave - after being exposed to your marketing assets. Designing the best performing app store pages are therefore crucial for your install rate and ROI.