Watch our Webinar: Maximizing the Funnel with Creative Optimization

What makes a good creative, how important they are for your App Store strategy, and how to measure their success? Watch our webinar with Gamesforum to learn more.

Do you know why creative optimization is so important when discussing App Store success? Are you familiar with how they work and how they fit into your wider game marketing?

Our latest webinar, hosted by our dear friends at Gamesforum, touched exactly on these questions, and more:

What makes a good creative?

  • How important is BI in your creative processes?
  • Personalization for your audience
  • Lessons in avoiding ad fatigue (how often should you be refreshing your creatives, warning signs of ad fatigue across formats.
  • In house or outsourced creative design – what are the pros and cons?

Measuring Success

  • How do you define a successful ad creative?
  • How do you measure the success of your creative? (CVR, CTR, CPI)
  • Measuring creative success at launch vs further down a game lifecycle? (looking at types of users and ARPU by creative)

Watch Storemaven’s VP of Consultancy Esther Shatz, The Head of Growth Marketing at Outplay Entertainment Raphaël Labouré, and moderator John Speakman, Gamesforum’s CEO, as they worked their way across these topics in a fascinating webinar.

Check the video here below.

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    About Esther Shatz
    Esther is a UX nerd with a natural aversion to sunrise, morning people, and birds. After consulting on website UX for clients like Disney, Walmart, and Skype, she moved into the world of mobile and now obsessively searches for new App Store tricks to share with her clients and random passerby. Hobbies include coffee, hula-hooping and making soup.