That’s the Tea on: Mobile Growth

The Mobile Growth Conference.

October 21st | 9 am PST | Online

Free ticket
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Learn from the world’s best
mobile growth experts

 

The world of mobile growth is changing fast. The IDFA is about to die, creatives are king, and the app stores are experiencing growth like never before.

 

If you’re working in mobile growth don’t miss this focused event that’s aimed at getting you up to speed on how the world’s best mobile marketers are growing their apps and games.

The Speakers

Adam Rakib
Adam Rakib President, Storemaven
Ben Clarke Senior Director of Marketing, Jagex
Kalee Fambrough Growth Marketing Manager, Shipt
Laurie Galazzo CMO, AppTweak
Dora Trostanetsky Senior Manager, Growth, SoundCloud
Sagi Dekel ASO & Marketing CI Lead, Playtika
Jason Conger Head of UA, Wooga
Simon Thillay Head of ASO, AppTweak
Esther Shatz VP ASO Consultancy, Storemaven
Rocio Morales Senior Product Manager, Growth, Tilting Point
Ben Sack Data Storytelling Expert, Polarbeam
Christian LeBienvenu Solutions Architect, AppsFlyer
Aamod Walavalkar Product Manager, Call of Duty: Mobile at Activision

And… That’s the tea!

App Store Optimization How to nail creative optimization in the app stores
Mobile Growth The future of the mobile growth stack
Organics & Paid Demystifying the connection between paid and organic installs
App Store Search Optimizing your app stores search funnel
Marketing Measurement How to measure your mobile marketing
ASO Leverage customer intent to fuel your ASO strategy
IDFA iOS 14 Readiness: Switching Priorities & Rethinking the Marketing Model
Read more

Agenda

8.45 15 min
Registration & Networking
9.00 10 min
Opening Remarks
9.15 30 min
The future of the mobile growth stack

Adam Rakib, Storemaven’s President discusses the future of the mobile growth stack in light of groundbreaking changes in the way we market apps.

9.50 40 min
Demystifying the connection between paid and organic installs

Playtika’s ASO Lead Sagi Dekel chats with Storemaven’s Adam Rakib on the connection between paid & organic installs, how to measure it and best practices.

10.40 40 min
How to measure the impact of your mobile marketing

Join Jason Conger, Wooga’s Head of UA as he discusses the challenges of measuring the impact of mobile UA and marketing as well as best practices in a world without an IDFA.

11.30 40 min
How to nail creative optimization in the app stores

Ben Clarke, Senior Director of Marketing for Jagex, and Rocio Morales, Product Manager, Growth, at Tilting Point, spills the tea on how to maximize conversion rates in the app stores with Storemaven’s Esther Shatz.

12.20 40 min
Optimizing the app stores search funnel

AppTweak’s Laurie Galazzo hosts Shipt’s Growth Marketing Manager, Kalee Fambrough, and SoundCloud’s Senior Manager, Growth, Dora Trostanetsky as they discuss optimizing the app stores search funnel for growth.

13.10 25 min
Leverage customer intent to fuel your ASO strategy

As more and more apps offer multiple benefits that can seduce different types of customers, delivering the right message to the right customer in the App Store represents today a real challenge. Learn how to identify and address key customer intents with ASO and boost your app downloads.

13.45 30 min
iOS 14 Readiness: Switching Priorities & Rethinking the Marketing Model

Join Christian LeBienvenu, Solutions Architect at AppsFlyer, and Aamod Walavalkar, Product Manager, Call of Duty: Mobile at Activision for a conversation around their collaboration as they prepare for privacy updates within iOS 14.

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