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Storemaven’s StoreIQ: Going Under the Hood
Storemaven's approach to A/B/n testing is designed to tackle many of the problems of the classical testing methods. Fair warning - some basic statistical theory knowledge is required before you continue reading.
The ASO A/B Test Bluff: Why You Pay Less and Lose More
In this article, we'll better understand the A/B testing process, and provide you with information on how StoreIQ™ has proven to be the most statistically sound and effective way to test app store creatives.
Why We Use Bayesian Statistics for More Accurate ASO Testing
In this post, I will dive in a bit deeper and explain the statistical fundamentals that make StoreIQ™ more accurate for ASO testing.