ASO Landscape

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iOS 15 – A New Era for App Store Optimization (ASO), and an App Store Split in Two

This week, Apple announced several new features that’ll elevate the work of ASO, from Product Page Optimization for your default App Store product page, to creating up to 35 Custom Product Pages that are all active. Storemaven's CEO imagines the role of ASO post iOS 15.

iOS 15 – Custom Product Pages Guide

What are Apple's Custom Product Pages, how do they impact your ASO and UA strategy, and what actions should you take to prepare? Kickstart your iOS 15 understanding with this guide.

iOS 15 – Product Page Optimization Guide

Apple's new feature Product Page Optimization will allow developers to test different icons, screenshots and app preview videos on their product pages. How can you harness this to help your mobile growth strategy? Start here.

Why Custom Product Pages change UA and ASO Forever

Storemaven’s President Adam Rakib unpacks Apple’s new iOS 15 ‘Custom Product Page’ feature to explain how it will change the way your ASO and UA teams work.

ASO App Store Category Spotlight: Role-Playing Games (RPG)

Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.

CEO Talks: Don’t Chase Product-Market Fit. Feeling Comfortable With Uncertainty Will Help You Dream Big

"I learned that it's dangerous for a business to constantly try to reach product-market fit and super risky if you read it wrong." Our CEO Gad Maor on how to mix business perspective and fairy dust.

ASO App Store Category Spotlight: Hypercasual Games

Our recent category spotlight analysis on Hypercasual games sheds light on what the most successful apps are doing but just as importantly, what they’re NOT doing (and why).

Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)

How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.

ASO App Store Category Spotlight: Match-3 Games

We continue our analysis series with one of the most addictive categories out there trying to come up with the right answers: What all these thriving apps are doing right.

CEO Talks: How To Take A Respectful, Yet Uncompromising, Approach To Firing

"From the first day I knew that a defining feature would be how we treated people, from their arrival through their departure". Our CEO Gad Maor on how you should look for people when it's time to part.

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