ASO Landscape


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What Are In-App Events and How Do They Impact ASO?

With in-app events joining the iOS 15 lineup, Apple provides developers with a new marketing tool. Learn how to add in-app events to your mobile marketing strategy.

iOS 15’s Custom Product Pages (CPP) & Product Page Optimization (PPO) Officially Launched. What Should You Do Now?

In December 2021, Apple launched new iOS 15 features, Custom Product Pages (CPP) & Product Page Optimization (PPO). Learn how to utilize CPP & PPO for your app.
audience growth stack

The Audience Growth Stack & Mobile App Growth in 2022

Learn how to grow your apps and games audiences accretively with the audience mobile growth stack for 2022.

That’s the Tea 2021: How Can Contextual Marketing Boost Paid Install Growth?

Contextual marketing is much more than a nice buzzword. Watch this session from our 2021 conference to understand the tectonic shift in UA towards privacy-first advertising, SKAdNetwork as an alternative, and more.

That’s the Tea 2021: Mobile Growth’s State of The Union Discussion

Our keynote session at our annual conference featured three mobile growth experts, discussing Apple's privacy-first changes, contextual marketing and the industry's future.

ASO App Store Category Spotlight: Health and Fitness Apps

Our latest App Store Category Spotlight delves into Health and Fitness apps. For your app or mobile game to reach its full potential, discover which ASO strategies to embrace and which ones to avoid.

Storemaven Presents a New ASO Platform, Built for iOS 15

In a new, complex mobile growth reality, it’s time to say goodbye confusion, hello clarity. We are proud to introduce the new platform that we built to help you plan, manage, test, analyze, and monitor the true impact of ASO.

That’s the Tea on Mobile Growth 2021: The Conference Recap

Eight Inspiring sessions with top mobile marketing experts and all the answers you need to cope with one of the pivotal years for the mobile industry in general. We got you covered.

Episode #29: Nurturing Users Through PR Campaigns with David Eberle

This episode of Mobile Growth and Pancakes features Typewise's CEO David Eberle, discussing how PR can be used as a key growth lever to beat out the competition.

Mobile Marketing & Advertising Trends in 2022

With iOS 15, mobile marketing is on the cusp of MAJOR change. We took a look at mobile marketing trends in 2022 & deep dive into how marketers should be operating.

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