ASO Landscape


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ASO App Store Category Spotlight: Shopping Apps

How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.

iOS 14.5: A Brave New World for Mobile Growth

Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.

CEO Talks: Don’t Chase Product-Market Fit. Feeling Comfortable With Uncertainty Will Help You Dream Big

"I learned that it's dangerous for a business to constantly try to reach product-market fit and super risky if you read it wrong." Our CEO Gad Maor on how to mix business perspective and fairy dust.

ASO App Store Category Spotlight: Hypercasual Games

Our recent category spotlight analysis on Hypercasual games sheds light on what the most successful apps are doing but just as importantly, what they’re NOT doing (and why).

Making Sense of SKAdNetwork 2.2 New Update (And What it Means for Mobile Growth and Install Attribution)

How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.

ASO App Store Category Spotlight: Match-3 Games

We continue our analysis series with one of the most addictive categories out there trying to come up with the right answers: What all these thriving apps are doing right.

CEO Talks: How To Take A Respectful, Yet Uncompromising, Approach To Firing

"From the first day I knew that a defining feature would be how we treated people, from their arrival through their departure". Our CEO Gad Maor on how you should look for people when it's time to part.

The Year After the Plague: How the Mobile Growth Landscape Will Look in 2021

It's that time of the year again. We picked the brains of Storemaven's mobile growth experts and some honorable guests to see what they think 2021 will bring along.

Three Insights About Organic Mobile Installs and Their Connection to Paid Installs

It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.

CEO Talks: How A Company Built On Resilience Can Stand In The Face Of A Global Pandemic

"The feeling I keep coming back to during this time is pride". Our CEO and Co-founder Gad Maor on how a company can cope with harder times and still emerge triumphantly.