ASO Food for Thought

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A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5

This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.

Are Apple building their own ad network?

It's hard to keep up with Apple's new privacy guidelines but we are doing our best. Our ASO Food for Thought from February 18, 2021.

Wallstreetbets Effect on the App Stores Charts

Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.

What Should the ASO Industry Look For in 2021?

According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.

What Billions of Data Points Taught Us about Paid and Organic Installs?

We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.

New iOS App Store page requirements: Privacy labels, and under the hood of Among Us

Growth loops, nutrition labels, ad creatives and the future of mobile platforms. Our ASO Food for Thought from Nov 12, 2020.

How Among Us is Storming the Charts, and Shedding Light on How Users Behave in the App Stores

With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.

Q3 App Stores Installs and Revenues Figures and Doubling Down on Creatives

As the world keeps on dealing with COVID-19, the growth of the mobile app market seems uninterrupted. Our ASO Food for Thought from October 8, 2020.

iOS 14 Adoption Rate, ASO Changes, and Nadir Garouche on Mobile Growth

According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.

Our New Podcast, Apple’s Taking a Step Back and How Users Behave on Google Play

The first episode features Lomit Patel, VP Growth at IMVU, who shares how leveraging AI in user acquisition can maximize growth. Our ASO Food for Thought from September 10, 2020.

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