ASO Food for Thought

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New iOS App Store page requirements: Privacy labels, and under the hood of Among Us

Growth loops, nutrition labels, ad creatives and the future of mobile platforms. Our ASO Food for Thought from Nov 12, 2020.

How Among Us is storming the charts, and shedding light on how users behave in the app stores

With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.

Q3 App Stores Installs and Revenues Figures and Doubling Down on Creatives

As the world keeps on dealing with COVID-19, the growth of the mobile app market seems uninterrupted. Our ASO Food for Thought from October 8, 2020.

iOS 14 Adoption Rate, ASO Changes, and Nadir Garouche on Mobile Growth

According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.

Our new podcast, Apple’s taking a step back and how users behave on Google Play

The first episode features Lomit Patel, VP Growth at IMVU, who shares how leveraging AI in user acquisition can maximize growth. Our ASO Food for Thought from September 10, 2020.

Epic Fight, Google Play New Feature and Adjacent User Growth

Yes, here I am again detailing the latest in the saga of the developers who are challenging the App Store & Google Play rules. Our ASO Food for Thought from August 18, 2020

Why Save the Girl broke the app stores?

In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020

Apple’s Rebuilding the App Economy & Google Play New Features

For some industries, 2020 will prove beneficial but will be detrimental to many others. Our ASO Food for Thought from July 16, 2020

iOS: Take 14. Attribution, Appeals & ASO

The future is about privacy. The connecting lines piecing together your usage history across user IDs and devices are being severed. Our ASO Food for Thought from July 7, 2020.

The New Google Play Console & Storemaven’s New Look

One interesting development lies with the ability to see conversion rates per keyword for Google Search. Our ASO Food for Thought from June 19, 2020.