ASO Food for Thought

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iOS: Take 14. Attribution, Appeals & ASO

The future is about privacy. The connecting lines piecing together your usage history across user IDs and devices are being severed. Our ASO Food for Thought from July 7, 2020.

The New Google Play Console & Storemaven’s New Look

One interesting development lies with the ability to see conversion rates per keyword for Google Search. Our ASO Food for Thought from June 19, 2020.

Emerging After Corona: Are We There Yet?

Most of these apps grew sharply, peaking in mid-March. But news fatigue happened. And general fatigue too. Our ASO Food for Thought from May 28, 2020

Lockdown ≠ Letdown & Apple Focuses on ASA

It starts with understanding how users engage with your store. Then you can decide how to affect that engagement. ASO Food for Thought from May 15, 2020.

When the Power of Localization Comes In

Culturalization can be the winning ticket to app store success. And it’s how you apply that process that matters. Our ASO Food for Thought from May 1, 2020.

Finding Mobile Growth Leaks and Organic UA

We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.

When Corona Makes it to the App Stores

Tastes change surprisingly quickly when humans are forced into a new lifestyle overnight. Our ASO Food for Thought from April 2, 2020.

Stay Ahead of the (Flattening) ASO Curve

As things change, the less they stay the same. I mean, toilet paper is suddenly the most highly prized commodity. Our ASO Food for Thought from Mar 19, 2020.

The Iterations, Improvements, Adaptations, and the Progress

Whilst the virus seems to be spreading at least we’ve learned that it’s never too late to relearn the art of hygiene. Our ASO Food for Thought from Mar 5, 2020.

Privacy Problems Persist & YouTube TV Hits Hard

Some people still think that there’s not much difference between iPhone users and those of the Android variety. Our ASO Food for Thought from Feb 20, 2020.