ASO Food for Thought

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iOS 14 adoption rate, ASO changes, and Nadir Garouche on mobile growth

According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.

Our new podcast, Apple’s taking a step back and how users behave on Google Play

The first episode features Lomit Patel, VP Growth at IMVU, who shares how leveraging AI in user acquisition can maximize growth. Our ASO Food for Thought from September 10, 2020.

Epic Fight, Google Play New Feature and Adjacent User Growth

Yes, here I am again detailing the latest in the saga of the developers who are challenging the App Store & Google Play rules. Our ASO Food for Thought from August 18, 2020

Why Save the Girl broke the app stores?

In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020

Apple’s Rebuilding the App Economy & Google Play New Features

For some industries, 2020 will prove beneficial but will be detrimental to many others. Our ASO Food for Thought from July 16, 2020

iOS: Take 14. Attribution, Appeals & ASO

The future is about privacy. The connecting lines piecing together your usage history across user IDs and devices are being severed. Our ASO Food for Thought from July 7, 2020.

The New Google Play Console & Storemaven’s New Look

One interesting development lies with the ability to see conversion rates per keyword for Google Search. Our ASO Food for Thought from June 19, 2020.

Emerging After Corona: Are We There Yet?

Most of these apps grew sharply, peaking in mid-March. But news fatigue happened. And general fatigue too. Our ASO Food for Thought from May 28, 2020

Lockdown ≠ Letdown & Apple Focuses on ASA

It starts with understanding how users engage with your store. Then you can decide how to affect that engagement. ASO Food for Thought from May 15, 2020.

When the Power of Localization Comes In

Culturalization can be the winning ticket to app store success. And it’s how you apply that process that matters. Our ASO Food for Thought from May 1, 2020.