ASO Blog

Our Optimization Blog is a mashup of musings and insights, from App Store category drill-downs to must-know industry changes.

ASO Blog

Apple WWDC 2022: What it Means for Mobile Marketers?
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ASO Blog
Apple WWDC 2022: What it Means for Mobile Marketers?

Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.

Jun 09 · Jonathan Fishman · 4 mins
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization
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ASO Blog
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization

The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.

Jun 02 · Esther Shatz · 5 mins
New Google Play Developer Console Marketing Capabilities: 2022 Update
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ASO Blog
New Google Play Developer Console Marketing Capabilities: 2022 Update

Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.

May 19 · Jonathan Fishman · 6 mins
The New Acronym for All Game Developers: What You Should Know About RTPs?
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ASO Blog
The New Acronym for All Game Developers: What You Should Know About RTPs?

When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.

May 12 · Esther Shatz · 4 mins
Game Developers – When (and Why) You Should Switch App Store Categories to Maximize Growth?
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ASO Blog
Game Developers – When (and Why) You Should Switch App Store Categories to Maximize Growth?

Choosing the right category for your mobile game has a ton of impact. But you might get more downloads from being ranked #8 in Casual, than being ranked #3 on RPG. This piece will help you pave the way for your desired audience.

Apr 28 · Jonathan Fishman · 8 mins

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