Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.
How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.
This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.
Our recent category spotlight analysis on Hypercasual games sheds light on what the most successful apps are doing but just as importantly, what they’re NOT doing (and why).
We continue our analysis series with one of the most addictive categories out there trying to come up with the right answers: What all these thriving apps are doing right.
"I learned that it's dangerous for a business to constantly try to reach product-market fit and super risky if you read it wrong." Our CEO Gad Maor on how to mix business perspective and fairy dust.
According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.
"From the first day I knew that a defining feature would be how we treated people, from their arrival through their departure". Our CEO Gad Maor on how you should look for people when it's time to part.
"The feeling I keep coming back to during this time is pride". Our CEO and Co-founder Gad Maor on how a company can cope with harder times and still emerge triumphantly.
Our first virtual conference was a big hit, with over 950 experienced colleagues sharing the latest trends in the mobile growth realm. Missed anything? Take our tour here.
App Store Testing
It's hard to keep up with Apple's new privacy guidelines but we are doing our best. Our ASO Food for Thought from February 18, 2021.
As the world keeps on dealing with COVID-19, the growth of the mobile app market seems uninterrupted. Our ASO Food for Thought from October 8, 2020.
We’re constantly driven to find out more about the needs of our customers and how we can best learn from those already succeeding in the ASO space.
Two weeks ago, if you asked people around the table if they knew what FaceApp was, they’d have thought you’d mispronounced FaceTime.
Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.
How SKAdNetwork attribution will soon work and what are the challenges it poses for mobile growth? Storemaven's Director of Marketing tries to shed some light on these changes.
With mobile successes such as this, we have to ask ourselves: “How Among Us did it?". Our ASO Food for Thought from October 29, 2020.
According to Mixpanel, almost a third of all users have already adopted the iOS 14 operating system. Our ASO Food for Thought from September 24, 2020.
It seems that Apple has listened to the many voices in the ecosystem, all yelled: “We’re not ready for the IDFA deprecation”. So how can you prepare better during this grace period?
We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.
It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.
When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.
We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?