ASO Blog

Our Optimization Blog is a mashup of musings and insights, from App Store category drill-downs to must-know industry changes.

Mobile Growth

iOS 15 – A New Era for App Store Optimization (ASO), and an App Store Split in Two
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ASO Blog
iOS 15 – A New Era for App Store Optimization (ASO), and an App Store Split in Two

This week, Apple announced several new features that’ll elevate the work of ASO, from Product Page Optimization for your default App Store product page, to creating up to 35 Custom Product Pages that are all active. Storemaven's CEO imagines the role of ASO post iOS 15.

Jun 09 · Gad Maor · 5 mins
Why Custom Product Pages change UA and ASO Forever
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ASO Blog
Why Custom Product Pages change UA and ASO Forever

Storemaven’s President Adam Rakib unpacks Apple’s new iOS 15 ‘Custom Product Page’ feature to explain how it will change the way your ASO and UA teams work.

Jun 23 · Adam Rakib · 6 mins
Is the new App Store paid suggested search ad placement worth it?
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ASO Blog
Is the new App Store paid suggested search ad placement worth it?

Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.

May 13 · Jonathan Fishman · 8 mins
iOS 14.5: A Brave New World for Mobile Growth
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ASO Blog
iOS 14.5: A Brave New World for Mobile Growth

Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.

Mar 17 · Jonathan Fishman · 12 mins
Wallstreetbets Effect on the App Stores Charts
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ASO Blog
Wallstreetbets Effect on the App Stores Charts

Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.

Feb 07 · Jonathan Fishman · 4 mins

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