This week, Apple announced several new features that’ll elevate the work of ASO, from Product Page Optimization for your default App Store product page, to creating up to 35 Custom Product Pages that are all active. Storemaven's CEO imagines the role of ASO post iOS 15.
Storemaven’s President Adam Rakib unpacks Apple’s new iOS 15 ‘Custom Product Page’ feature to explain how it will change the way your ASO and UA teams work.
Amidst the commotion of the new iOS 14.5 privacy guidelines, we mustn't overlook two other important features: The Suggested search results tab and the new Apple ad placement. Here's why.
Apple’s new OS update is upon us, and an entire mobile industry is anxiously looking for solutions. To help you through, we are offering a comprehensive review and a valuable framework to work with.
Looking at SKAdNetwork's latest update, learning how to build hypotheses and some bonus tips for your ASO craftmanship. Our ASO Food for Thought from Feb 4, 2021.
Where do we go after the iOS 14.5 adoption? Well, the answer lies within your creative optimization strategy. Storemaven's Director of Marketing explains more.
FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.
Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.
How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.
This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.
"I learned that it's dangerous for a business to constantly try to reach product-market fit and super risky if you read it wrong." Our CEO Gad Maor on how to mix business perspective and fairy dust.
According to all estimates, now is the time to fire on all cylinders and capture as much growth as you can. Our ASO Food for thought from January 6, 2021.
"From the first day I knew that a defining feature would be how we treated people, from their arrival through their departure". Our CEO Gad Maor on how you should look for people when it's time to part.
"The feeling I keep coming back to during this time is pride". Our CEO and Co-founder Gad Maor on how a company can cope with harder times and still emerge triumphantly.
Our first virtual conference was a big hit, with over 950 experienced colleagues sharing the latest trends in the mobile growth realm. Missed anything? Take our tour here.
App Store Testing
It's hard to keep up with Apple's new privacy guidelines but we are doing our best. Our ASO Food for Thought from February 18, 2021.
As the world keeps on dealing with COVID-19, the growth of the mobile app market seems uninterrupted. Our ASO Food for Thought from October 8, 2020.
We’re constantly driven to find out more about the needs of our customers and how we can best learn from those already succeeding in the ASO space.
Two weeks ago, if you asked people around the table if they knew what FaceApp was, they’d have thought you’d mispronounced FaceTime.
We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.
It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.
When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.
We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?