Discoverability

The practice of app discoverability optimization has several factors which account for all the ways of increasing organic impressions for your app store page.

Keyword Optimization

What is App Store Keyword Search Volume?
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ASO Guides
What is App Store Keyword Search Volume?

The right keywords can make or break your entire ASO strategy. But to choose the right keywords, you must first understand app store keyword search volume. This is where to start.

Aug 08 · Jonathan Fishman · 7 mins
The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition

Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.

Jun 22 · Ron Gordon · 5 mins
Complete Guide for Writing the Perfect App Title, App Subtitle & App Description
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ASO Guides
Complete Guide for Writing the Perfect App Title, App Subtitle & App Description

Yes, sometimes it goes back to the good old words. But these too have their set of rules and best practices. This text optimization guide will allow you to lift your app into the top charts.

Jul 19 · Jonathan Fishman · 9 mins
5 Best Practices for Mastering Keyword Localization
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ASO Guides
5 Best Practices for Mastering Keyword Localization

Your app is a hit in the US—people can't get enough of it! Installs have reached astronomical numbers. But you're not done yet - Keep reading to learn what keyword localization is and how to get it right.

Jul 08 · Jonathan Fishman · 5 mins
Keyword Optimization: How to Improve Your App’s Discoverability
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ASO Guides
Keyword Optimization: How to Improve Your App’s Discoverability

Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.

Jun 30 · Jonathan Fishman · 9 mins