Discoverability
App Store visibility
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
Despite the app stores algorithms' complexities, ASO experts have identified trends and insights into the mechanisms that drive search results and app rankings.
Would you be surprised to hear that lack of storage space is one of the top reasons why people delete apps? Here's a quick guide on how to get this right.
Guest post by Natalie Stepanova, Head of Marketing & PR at Apptica, a mobile advertising intelligence and app analytics tool.
When building user acquisition (UA) and product launch campaigns for mobile games and apps, there are numerous processes, such App Store Optimization (ASO), that developers need to incorporate into their strategy in order to be successful.
Keyword Optimization
Yes, sometimes it goes back to the good old words. But these too have their set of rules and best practices. This text optimization guide will allow you to lift your app into the top charts.
Your app is a hit in the US—people can't get enough of it! Installs have reached astronomical numbers. But you're not done yet - Keep reading to learn what keyword localization is and how to get it right.
Without the right keywords, it will be nearly impossible for users to find your app. This robust keyword optimization strategy brought here will pave the way towards ASO prowess.
This is a guest post from Oliver Hoss, Mobile Marketing Manager at Scout24.ch and author of the book “App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads”.
This is a guest post from Oliver Hoss, Mobile Marketing Manager at Scout24.ch and author of the book “App Store Optimization – A Step-by-Step Guide to Boosting Your App’s Organic Downloads”.