App Store visibility
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App Store visibility
![The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1624279459/Learning_path_discoverability_small.png)
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
![Choosing the Right App Category (And How it Relates to ASO)](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1597044788/categories_cover_piece1.jpg)
Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point
![Ranking Factors for App Store and Google Play](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1594285347/ranking_factors_piece_ready1.jpg)
Despite the app stores algorithms' complexities, ASO experts have identified trends and insights into the mechanisms that drive search results and app rankings.
![App Size and Your App Store Optimization Strategy](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1592472538/app_size_cover.png)
Would you be surprised to hear that lack of storage space is one of the top reasons why people delete apps? Here's a quick guide on how to get this right.
![Lockdown ≠ Letdown & Apple Focuses on ASA](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1590398761/Add-a-heading-19.png)
It starts with understanding how users engage with your store. Then you can decide how to affect that engagement. ASO Food for Thought from May 15, 2020.