Privacy Policy

Last Updated: September 2021

This privacy policy (“Privacy Policy”) governs how we, Storemaven Ltd. (together, “Storemaven” “we”, “our” or “us”) use, collect, and store Personal Data we collect or receive from or about you (“User”, “you”) such as in the following use cases:

  1. When you browse or visit our website, https://www.storemaven.com/ (“Website”);
  2. When you make use of, or interact with, our Website
  3. When you request a demo or you click on “Start testing” and/or “Test your app icon” and/or “Start with an icon test” and/or “Test the app store screenshots” and/or “Start with a screenshot test” and/or “Design and preview App Store and Google Play pages” and/or “Get started”
  4. When you request pricing
  5. When you click on “Wonder how your app will look in the new Google Play Store?”
  6. When you request our “ASO infographic” and/or “Learn how to measure ROI on ASO efforts” and/or “ASO guides“
  7. When we process your job application
  8. When you subscribe to the email list / newsletters / blog
  9. When you submit a comment on our blog and/or Storemaven Academy
  10. When you contact us (e.g. customer support or frequently asked questions)
  11. When you make use of the Storemaven dashboard
  12. When you receive your credential in the Storemaven dashboard
  13. When you interact with the Storemaven dashboard
  14. When you participate in polls, surveys, or other features of our service
  15. When you attend a marketing event and provide Personal Data
  16. When you exchange business cards with us
  17. When we use the Personal Data of our service providers
  18. When we use the Personal Data of our customers
  19. When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn etc.) and we use the publicly available information

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to Personal Data. “Personal Data” means any information that can be used, alone or together with other data, to uniquely identify any living human being and any information deemed as personally identifiable information by privacy laws. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. For example, the legal basis in the table below is only relevant for GDPR-protected individuals. 

Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

Table of contents:

  1. What information we collect, why we collect it, and how it is used
  2. How we share your Personal Data
  3. Additional information regarding transfers of Personal Data
  4. Your rights
  5. Use by children
  6. How can I delete my account?
  7. Links to and interaction with third party product
  8. Log files
  9. Use of Analytics Tools
  10. California privacy rights
  11. Our California do not track notice
  12. Deletion of content from California residents
  13. Contact us

This Privacy Policy may be updated from time to time and therefore we ask you to check back periodically for the latest version of the Privacy Policy, as indicated below.  If there will be any significant changes made to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.

  1. WHAT INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED     

When you browse or visit our Website

  • Data we collect – Cookies, analytic tools and log files.
  • Why is the data collected and for what purposes? – We use cookies in order to provide a better user experience on our Website. Cookies allow us to provide essential functionality of our Website and help us understand how users’ are using the Website so we can deliver better, and more relevant content at the right time.
  • Legal basis (GDPR only) – Consent and Legitimate interest (e.g. essential cookies).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot and the other cookies mentioned in our cookie policy.
  • Consequences of not providing the data – Cannot collect and store the information, cannot use or access some parts of the Website.

When you make use of or interact with our Website           

When you request a demo or you click on any signup form

  • Data we collect – Full name, phone number, work email, job function, number of employees and any other data you decide to provide/supply us with. 
  • Why is the data collected and for what purposes? – To provide you a demo and/or to answer your requests. Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or Legitimate interest (e.g. send you the preview of your app using Storemaven).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Google Cloud Platform.
  • Consequences of not providing the data – Cannot provide you a demo and/or to answer your requests     .
  • Marketing communications: We will collect your full name and email address to send you marketing communications in accordance with your consent. We share these Personal Data with 3rd party platforms such as Hubspot for the following purposes: sending emails with marketing communications. Your Personal Data will be stored until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we will retain it for a longer or shorter period in accordance with data retention laws. If you do not provide us with the data, we cannot send marketing communications.

When we process your job application

  • Data we collect – full name, email address, phone number, your CV and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – Process your job application, to assess you as a candidate.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract and/or Legitimate interest (e.g. to assess a candidate).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Google Cloud Platform.
  • Consequences of not providing the data – Cannot process your job application, cannot assess your suitability as a candidate.

When you subscribe to the email list / newsletters / blog

  • Data we collect – full name, email address and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? –To add you to our mailing list and to send you marketing communications.     
  • Legal basis (GDPR only) – Consent and/or Legitimate interest (e.g. send you more information about Storemaven).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot add you to our mailing list, cannot send marketing communications.

When you contact us (e.g. customer support, or frequently asked questions, or you call us)

  • Data we collect – Full name, email address, recording the calls and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To answer questions, provide support and/or customize your experience.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or Legitimate interest (e.g. respond to a query sent by you).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform, Gong.
  • Consequences of not providing the data – Cannot assist you and respond to your query, cannot provide support, cannot customize your experience.
  • Marketing communications: We will collect your full name and email address to send you marketing communications in accordance with your consent. We share these Personal Data with 3rd party platforms such as Hubspot for the following purposes: sending emails with marketing communications. Your Personal Data will be stored until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we will retain it for a longer or shorter period in accordance with data retention laws. If you do not provide us with the data, we cannot send marketing communications.

When you receive your credential in the Storemaven dashboard

  • Data we collect – Full name, email address, app title, password, billing information, developer name and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To allow you to sign up in our dashboard to make use of our services and Sotremaven’s dashboard, perform the agreement.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or Legitimate interest.      
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot sign up in Storemaven dashboard, cannot perform the agreement.
  • Marketing communications: We will collect your full name and email address to send you marketing communications in accordance with your consent. We share these Personal Data with 3rd party platforms such as Hubspot for the following purposes: sending emails with marketing communications. Your Personal Data will be stored until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we will retain it for a longer or shorter period in accordance with data retention laws. If you do not provide us with the data, we cannot send marketing communications.

When you make use of the Storemaven dashboard

  • Data we collect – IP address, Email address and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To allow you to make use of Storemaven dashboard and special features only available for registered users.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or Legitimate interest.
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot make use of Storemaven dashboard.

When you participate in polls, surveys or other features of our service

  • Data we collect – Full name, email address and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To process your answers. These surveys are to learn about the needs and preferences of users.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or Legitimate interest.
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot process your answers.

When you attend a marketing event and provide Personal Data

  • Data we collect – Full name, email address, Company name and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To establish a business connection and send you marketing communications.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or Legitimate interest (e.g. send you more information about Storemaven).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot establish a business connection, cannot send you marketing communications.

When you exchange business cards with us

  • Data we collect – Full name, email address, company name and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To establish a business connection and send you marketing communications.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract, Legitimate interest (certain B2B marketing communications), consent.
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot establish a business connection, cannot send you marketing communications.

When we use the Personal Data of our service providers and suppliers

  • Data we collect – full name, email address, company name, phone number and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To contact our service providers, processing the order of the service and/or perform/execute the agreement.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract, Legitimate interest (e.g. perform the contract, send contract-related communications).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot communicate with you, cannot process the order of the service, cannot perform the agreement.

When we use the Personal Data of our customers

  • Data we collect – full name, email address, company name and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To provide our services, communicate with you and perform the agreement.
  • Legal basis (GDPR only) – Processing is necessary for the performance of a contract to which our customer is a party. Compliance with a legal obligation (e.g. tax laws, bookkeeping laws, etc.). Legitimate interest (e.g. send you contract-related communications).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot provide the services, cannot communicate with you, cannot perform the agreement.

When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter and LinkedIn) and we use the publically available information

  • Data we collect – Full name, company name, position and title, work history, possible email and any other data you chose to decide to provide/supply us with.
  • Why is the data collected and for what purposes? – To establish a business connection and to send you marketing communications.
  • Legal basis (GDPR only) – Depending on the case consent, and/or Legitimate interest (e.g. send you more information about Storemaven).
  • Third parties with whom we share your data – 3rd party platforms such as for the following purposes: Intercom, Drift, Hubspot, Google Cloud Platform.
  • Consequences of not providing the data – Cannot establish a business connection, cannot send you marketing communications.

Finally, please note that some of the abovementioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your Personal Data and further use it for internal and external purposes, including, without limitation, to improve the services and for research purposes. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).     

  1. HOW WE PROTECT AND STORE YOUR INFORMATION
  • Security. We have implemented appropriate technical, organizational and security measures designed to protect your Personal Data and reduce the risk of accidental destruction or loss, or the unauthorized disclosure or access to such information appropriate to the nature of the information concerned. Please note that we also rely on processors which have appropriate security measures. However, please note that we cannot guarantee that the information will not be exposed as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
  • Retention of your Personal Data. The information we collect will be stored until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws. In addition, in some circumstances we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings. Regarding retention of cookies, you can read more in our cookie policy
  1. HOW WE SHARE YOUR PERSONAL INFORMATION

In addition to the recipients described in Section 1, we may share your information as follows:

  • With our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies.
  • To the extent necessary, with regulators, courts, or competent authorities, to comply with all applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;
  • If, in the future, we sell or transfer some or all of our business or assets to a third party, we will (to the minimum extent required) disclose information to a potential or actual third party purchaser of our business or assets. In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer or assign Personal Data in connection with the foregoing events, including, in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or to another company.
  • Where you have provided your consent to us sharing the Personal Data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality); and/or
  • Where we receive requests for information from law enforcement or regulators, we carefully validate these requests before any Personal Data is disclosed.

If you want to receive the list of the current recipients of your Personal Data, please make your request by contacting us to [email protected].

  1. ADDITIONAL INFORMATION REGARDING TRANSFERS OF PERSONAL INFORMATION
  • External transfers: Where we transfer your Personal Data outside of EU/EEA, for example to third parties who help provide our products and services, we will obtain contractual commitments from them to protect your Personal Data. When Storemaven engages in such transfers of personal information, it relies on i) Adequacy Decisions as adopted by European Commission on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR) (for example, when we access from Israel), or ii) Standard Contractual Clauses issued by the European Commission. Storemaven also continually monitors the circumstances surrounding such transfers in order to ensure that these maintain, in practice, a level of protection that is essentially equivalent to the one guaranteed by the GDPR.     
  1.      YOUR RIGHTS

The following rights (which may be subject to certain exemptions or derogations), shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):

  • You have a right to access information held about you. Your right of access is normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law;
  • You have the right to request that we amend any Personal Data we hold that it is inaccurate or misleading.
  • You have the right to request the erasure of the Personal Data that relates to you. Please note that there may be circumstances in which we are required to retain your data, for example, for the establishment, exercise or defense of legal claims;
  • The right to object to, or to request restriction of, the processing. However, there may be circumstances in which we are legally entitled to refuse your request;
  • The right to data portability. This means that you may have the right to receive your Personal Data in a structured, commonly used and machine-readable format, and that you have the right to transmit that data to another controller;
  • You have the right to object to profiling;
  • You have a right to lodge a complaint with your local data protection supervisory authority (i.e., your place of habitual residence, place of work or place of alleged infringement) at any time or before the relevant institutions in your place of residence. We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority and/or relevant institution;
  • The right to withdraw your consent at any time. Please note that there may be circumstances in which we are entitled to continue processing your data, in particular if the processing is required to meet our legal and regulatory obligations. Also, please  note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;
  • You also have a right to request details of the basis on which your Personal Data is transferred outside the European Economic Area, but you acknowledge that data transfer agreements may need to be partially redacted for reasons of commercial confidentiality.

You can exercise your rights by contacting us at [email protected]. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm your identity and for security purposes, before disclosing the Personal Data requested to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initially requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

  1. USE BY CHILDREN. We do not offer our products or services for use by children. If you are under 18, you may not use the Website, or provide any Personal Data to the Website without involvement of a parent or a guardian. We do not knowingly collect Personal Data from and/or about children under the age of 18. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide Personal Data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at [email protected].
  1. HOW CAN I DELETE MY ACCOUNT? Should you ever decide to delete your account, you may do so by emailing [email protected]. If you terminate your account, any association between your account and information we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public. 
  1. LINKS TO AND INTERACTION WITH THIRD PARTY PRODUCTS. The Website may enable you to interact with or contain links to your third party account and other third party websites, mobile software applications and services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services may collect Personal Information from you. Accordingly, we encourage you to read the terms and conditions and privacy policy of each Third Party Service that you choose to use or interact with.
  1. LOG FILES. We use of log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.
  1. ANALYTIC TOOLS
  • Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with Personal Information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/
  • Facebook Pixels and SDKs. We use Facebook pixels or SDKs, which are tools that provide help to website owners and publishers, developers, advertisers, business partners (and their customers) and others integrate, use and exchange information with Facebook, as such the collection and use of information for ad targeting. Please note that third parties, including Facebook, use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads. Facebook’s ability to use and share information is governed by the Facebook Tools Terms, available at: https://www.facebook.com/legal/technology_terms/. You can prevent your data from being used by Facebook Pixels and SDKs by exercising your choice through these mechanisms: http://www.aboutads.info/ choices or http://www.youronlinechoices.eu/.
  • Microsoft Clarity. The Website uses a tool called “Microsoft Clarity” to collect information about the use of the Website, including capturing the user interactions in the Website and provide Microsoft Advertising. Please note that third parties, including Microsoft, may collect or receive Personal Data from the Website websites and offer appropriate opt-out choices as required by data protection laws. Microsoft’s ability to use and share information is governed by the Microsoft Clarity Terms of Use, available at https://clarity.microsoft.com/terms and Microsoft Privacy Statements, available at https://privacy.microsoft.com/en-us/privacystatement.
  • We reserve the right to use additional analytics tools.
  1. CALIFORNIA PRIVACY RIGHTS. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our subscribers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to our privacy officer as listed below.
  1. OUR CALIFORNIA “DO NOT TRACK” NOTICE. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not currently respond or take any action with respect to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services. We may allow third parties, such as companies that provide us with analytics tools, to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Services.
  1. DELETION OF CONTENT FROM CALIFORNIA RESIDENTS. If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or Personal Data you have publicly posted. To remove such content or Personal Data, please send an email to [email protected] and we will do so in accordance with applicable law. Please be aware that after removal you will not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or Personal Information you have posted and that there may be circumstances in which the law does not require us to enable removal of content.
  1. CONTACT US. If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at [email protected].