RECENT POSTS



How to Find the Right Keywords for Your App in 3 Steps

App Store Optimization is the foundation of each app promotion strategy App Store Optimization is the foundation of each app promotion strategy and keyword optimization is an integral part of it. Learn how to find the right keywords for your App in part 1 of our keywords series. Continue Reading



An image showing data and people.

Audience Testing: The Smart Way to ASO

There’s ASO testing, and then there’s ASO testing with audience segmentation. There’s no point in doing the former if you don’t do the latter. Otherwise, you’re leaving vital insights on the table. Continue Reading





























5 Key Components of a Winning App Store Optimization ASO Strategy

5 Components of a Winning ASO Strategy

Despite its growth, App Store Optimization (ASO) is still in its infancy and few models exist for how to develop a long-term, successful ASO strategy. Based on our work with top developers, we identified 5 key components of a winning ASO strategy.Continue Reading