RECENT POSTS
App Store Marketing in the Wake of COVID-19: Uncertainty is Our Nemesis, Data is our Savior
Decisions during periods of uncertainty hold more risk. But instead of adapting for the sake of adaptation, mitigate your risk by grounding your decisions on the right data at the right time. Agility is needed now more than ever Continue Reading →
Mobile App A/B Testing: 5 Mistakes to Avoid
In the marketer’s rush for numbers and results, it’s pivotal nothing will get left behind, and no corners will be cut. Learn these 5 common mistakes to avoid when going through the app store testing process Continue Reading →
5 Expert Tips for Your ASO Keyword Research
App store keyword research takes time, but when done right it can unveil great new opportunities: Use these tips to stay ahead of the competition Continue Reading →
Expert ASO Panel: How to Increase App Store Conversion through Creative Optimization
Join this panel discussion as ASO experts from Ubisoft, Playkot, StoreMaven, and AppFollow will share their tried and tested approaches to formulate a plan of creative optimization, execute it, and measure it. Continue Reading →
Discussing the Next Generation of ASO
Interested in the evolution of ASO and how to leverage platform-driven growth? StoreMaven’s President, Adam Rakib, sat down with Jam City’s SVP Publishing, Vanessa Rouhani, to share their insights at MGS2020 and address all your burning questions Continue Reading →
Increase Your Downloads: How to Attract In-App Traffic in Hypercasual Games
With the rapid growth of the Hypercasual games category, the competition on every eyeball, and every cent, is fierce. Learn how Azur Games managed to increase downloads with a smart traffic buying strategy Continue Reading →
3 ASO Tips Shopping Apps Must Embrace
A quick glance into the shopping category tells us most apps still ignore one of the basic rules of app store optimization: what is successful in one platform will not necessarily work in the other. Here are 3 tips shopping apps must follow: Continue Reading →
How to Address the Main Challenges of ASO for Mobile Gaming in 2020?
Listen to TheTool podcast – StoreMavan’s Senior ASO Consultant Noga Szpiro discusses some burning mobile growth issues with other ASO experts Continue Reading →
ASO Devotees Can Still Enjoy a Good Night’s Sleep
Google is constantly changing the look and feel of its paid search ads, which is quite a headache for businesses. But that doesn’t mean you should stop trying to understand your users. StoreMaven’s Director of Marketing explains Continue Reading →
ASO, The Next Generation: Come Meet Us at MGS 2020
No longer just a two-hander, UA and ASO can be more than just the sum of its parts. A new era is dawning and the horizon is bright. This is ASO 3.0. Continue Reading →
How International ASO Helped a Brand New Game Get 10 Times More Downloads
ASO and localization aren’t an easy thing to perfect. Read this case study of how a unique game developer used localization to increase installs by x10. Continue Reading →
Seeing in 20/20: The Mobile Growth Landscape in 2020
Subscription services came to the app stores, measurement gained seniority and strategies are shifting. This is what you need to know going into Q1. Continue Reading →
How to Get App Store Seasonality Right
The end of the year means a wash of red and green banners, snowflakes and tinsel take over the App Store. It’s about more than jumping on the bandwagon, it’s about utilizing opportunities presented to you, this webinar shows you how.Continue Reading →
You Can (and You Should) Test for Organic Installs: How to Use Paid Traffic as a Proxy
App store testing involves sending dedicated traffic through a paid UA campaign, so the question is simple: Can you use paid traffic as a proxy for organics? The short answer is yes, the more interesting question, though, is how. Continue Reading →
Why do mobile gaming companies use fake ads? One more point
Would you fake it? More and more ads have been cropping up that show completely different gameplay from the app they’re advertising. Which leads us to the question: Do fake ads defy everything we believe about the marketing funnel? Do they actually work? Continue Reading →
Five ASO Techniques Every Mobile Game Developer Should Know
As a game developer, you can’t just wait to see what happens in the app stores, it’s simply too risky plus the value you could be reaping is too great to ignore. Plan your ASO strategy from the outset, Plan your ASO strategy from the outset, here’s a helpful jumping-off point. Continue Reading →
ASO App Store Testing 101: Where to Start
It’s all good and well knowing you should be testing but where do you start? There are what feels like a hundred individual elements, thousands of options and countless permutations and combinations to try. Well it helps to start from the most impactful. Continue Reading →
Talking the Walk: Jam City’s ASO Manager Ben Chernick Talks Growth, Goals & Wins
When it comes to getting inside the heads of how ASO managers and mobile growth teams think, the simplest solution is often the best: just ask them. And so we did. Continue Reading →
The Bible of User Behavior: The Apple App Store
The only data-driven guide about App Store user behavior. If you’re a mobile marketer, ASO manager or UA expert, understanding App Store behavior is key. Continue Reading →
The StoreMaven Story: An Interview with CEO and Co-Founder Gad Maor
Recently, Gad Maor, StoreMaven’s CEO interviewed with Website Planet and talked about his story, how StoreMaven came to be, and his thoughts around the future of mobile marketing.
Read the full interview here.
Additionally, read Website Planet’s roundup of tips from 10 industry experts here.
The Five Pillars Of App Engagement And Retention - How To Keep Users Coming Back To Your App
Many developers choose to focus on growing their user base, investing vast amounts into acquiring new users. But user acquisition is only one part of the story – engaging and retaining these users is just as valuable for success. Continue Reading →
How iOS 13 Will Affect App Store Optimization (ASO)
Yesterday, the world was watching as Tim Cook opened Apple’s annual ‘Special Event’. With bated breath, we waited to see what would be announced, which predictions were correct, and ultimately, how any of this might effect our day-to-day life. The event started by harking back to Apple’s core philosophy, “Give people wonderful tools and they’ll do wonderful things.” Hmm, I wonder if this article would count (seeing as though it’s written on a Mac). Let’s start with a quick recap of the major announcements affecting ASO.Continue Reading →
Google Goes Autoplay: What this means & how it could affect your ASO strategy
Google Play has announced that app promo videos will autoplay within the store. This has significant implications for any mobile marketer’s ASO strategy. Learn how in this post. Continue Reading →
The Wrong Way to ASO: Test in Google Experiments & Implement in iOS
Data is only effective if it’s specific. By testing on Google Experiments in order to implement on iOS you’re setting yourself up for failure. We break down the difference between the audiences and the platforms in order to understand why.Continue Reading →
A closer look at ‘A Closer Look’
Knowing which users see which assets and where is the key to leveraging individual assets on your product page. We take a deep look into the Closer Look video and share actionable insights you can use to improve conversion rates in the App Store.Continue Reading →
Drop the Optimization. Keep the App Store.
ASO is no longer merely about optimizing your creative store assets or keywords. In fact, it’s no longer about optimization at all. It’s about using data to inform better decision making on the most strategic, high-level moves we make. We’re not optimizing for inches, we’re striding in miles. Continue Reading →
The 6 Fundamental Principles of Good ASO
Core beliefs should guide your business practices and mobile growth strategy. Make sure you have the right ones. Continue Reading →
How to Best Implement Keywords into Your App’s Product Page
App Store Optimization is the foundation of each app promotion strategy and keyword optimization is an integral part of it. Learn how to implement, measure, test and optimize keywords in your App Store and Google Play in part two of our two-post series. Continue Reading →
How FaceApp Crushed the App Store in 81 Countries in Only 6 Days
We uncovered the strategy behind FaceApp’s viral shot up the Apple App Store’s rankings to first position in 81 countries in just 10 days.Continue Reading →
How to Find the Right Keywords for Your App in 3 Steps
App Store Optimization is the foundation of each app promotion strategy and keyword optimization is an integral part of it. Learn how to find the right keywords for your App in part 1 of our keywords series. Continue Reading →
Staying Ahead of the ASO Testing Curve: Why the Top Apps Test & Keep Testing
Stave off conversion rate decay with insider knowledge of how and what the industry is testing. Continue Reading →
The Blind Spots in Mobile Marketing Measurement & What to Do About Them
Measuring installs should be easy. Alas, nothing is that simple when it comes to the black box of the app stores. If your goal is mobile growth, make sure you check your blind spots before putting your foot on the gas. Continue Reading →
Audience Testing: The Smart Way to ASO
There’s ASO testing, and then there’s ASO testing with audience segmentation. There’s no point in doing the former if you don’t do the latter. Otherwise, you’re leaving vital insights on the table. Continue Reading →
3 Major Problems in Google Play Experiment A/B Testing Solved with StoreMaven
Find out how you can solve the problems you are having when running tests with Google Experiments, such as the inability to report on/ control user segments and run comparative tests, and gain innovative testing support. Continue Reading →
Google Play Redesign in Review: A.K.A. The Power of the First Impression in ASO Strategy
The new Google Play design dramatically changed how apps are shown to users. We’ve run a deep dive analysis on how their behavior has changed since it came into play and what this means for your ASO strategyContinue Reading →
The Most Important Announcements for ASO from Apple’s WWDC 19
After the massive changes that iOS 11 and 12 implied for ASO, the ASO community was closely watching as Apple released iOS 13 at WWDC 2019, which is coming to iPhones later this year. Here is a quick review of all changes, and how they will impact ASO.Continue Reading →
5 Ingredients of an Effective App Store Optimization (ASO) Test
It’s easy to fall into the trap of running tests that don’t reveal actionable insights or won’t propel you forward in meeting your KPIs. We’ve assembled the ideal recipe for an effective ASO test based on our experience working with global mobile developers. Continue Reading →
It’s Time ASO & UA Work Together (Because They Already Do)
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?Continue Reading →
The Top Google I/O ‘19 Takeaways & What They Mean for Mobile Growth
A post-Google I/O round-up of the important developments around the Android and Google Play app ecosystem. And how to leverage them properly.Continue Reading →
3 ASO Tips Every Travel Brand/App Should Read
We compiled our top app store optimization (ASO) tips for travel apps, based on our work with the leading publishers in the space.Continue Reading →
Pearl’s Peril Increases Reengagement Amongst Lapsed Users
Discover how Wooga was able to reengage lapsed users through a strategic series of tests that revealed user behavior and distinct audience preferences. Continue Reading →
Top 3 Takeaways from MAU 2019
Jonathan Fishman, Director of Marketing, shares his thoughts on the biggest takeaways from MAU2019 and upcoming trends for the mobile marketing industry. Continue Reading →
How Ratings and Reviews Affect Your App Install Conversion Rate
Learn about how App Store and Google Play ratings and reviews affect your mobile app install rates and user acquisition performance.Continue Reading →
The 7 Deadly Sins of Mobile App Store Testing
Learn how successful mobile publishers differentiate themselves and gain sustainable competitive advantages in their app store optimization (ASO) efforts.Continue Reading →
ASO Best Practices: How to Design and Run Better Screenshot Tests
Our latest post will discuss app store optimization (ASO) best practices for designing and testing your Screenshots.Continue Reading →
How Much Should You Rely on Google Play Store Listing Experiments?
This post unpacks Google Play Store Listing Experiments, specifically what the tool does well but also how it’s an insufficient app store optimization (ASO) platform on its own.Continue Reading →
Why App Concept Testing Is Crucial to Your App Store Optimization (ASO) Strategy
This post discusses the first stage in the pre-launch process—concept testing. Learn why it should be an integral part of your ASO and product development strategies and how to leverage it effectively.Continue Reading →
What Halloween Can Teach You About Seasonal App Store Optimization (ASO)
This post analyzes different Halloween seasonal strategies and their implications to determine the impact of optimizing your Apple App Store or Google Play Store page for the holidays.Continue Reading →
ASO Best Practices: Everything You Should Know About App Icon Tests
Our latest ASO resource discusses common mistakes to avoid and best practices to implement in order to have meaningful mobile App Icon tests.Continue Reading →
How App Store Engagement Data Can Change the Way You Market Your App
This post will explain why analyzing app store engagement is a crucial aspect of your growth strategy and how you can leverage this information in your ASO efforts and throughout your broader install funnel.Continue Reading →
3 App Store Optimization (ASO) Tips Every Game Developer Should Read
Based on our work with top mobile gaming publishers, we uncover actionable and valuable ASO tips for boosting CVR and driving installs in the midcore game category.Continue Reading →
Why Your App Isn't Ready for the New Google Play Design
In this extensive guide, we break down the new changes to the Google Play Store Listing design and reveal how it will significantly impact your App Store Optimization (ASO) strategy.Continue Reading →
Why the New Google Play Console Organic Insights Aren’t as Valuable as You Think
Learn why the new Google Play Console organic search and explore insights may not be as valuable to your App Store Optimization (ASO) strategy as you think.Continue Reading →
iOS 12 and the New Era of App Store Personalization
iOS 12 App Store updates center around creating a more personalized user experience. Find out what this means for app publishers.Continue Reading →
What the Google Play Console Update Means for Your ASO Strategy
The Google Play Console finally breaks down organic acquisition into search and explore. Learn how to leverage this update and how it impacts your App Store Optimization (ASO) strategy.Continue Reading →
Why the Mobile App Ecosystem Should Care About Fortnite and Conversion [Part 2]
In Part 2 of our Fortnite series, we analyze the impact Epic Games’ controversial decision could have on Apple and Google’s long-established models for distribution and monetization and its possible implications on the mobile app ecosystem.Continue Reading →
5 Tips for a Better Performing App Preview Video on iOS
Here are our top 5 tips for creating better performing App Preview Videos in the Apple App Store that will boost your app’s conversion rate (CVR) and drive quality installs. Continue Reading →
Why Fortnite's Risky Android Launch Strategy Might Not Pay Off
In Part 1 of this 2-part post, we analyze Epic Games’ controversial decision to bypass the Google Play Store with their Android launch of Fortnite Battle Royale. We identify the potential conversion rate (CVR) drawbacks and calculate whether they can succeed without Google Play.Continue Reading →
Why We Use Bayesian Statistics for More Accurate ASO Testing
Learn why we use the Bayesian statistical approach in our StoreIQ™ algorithm and why it’s more accurate for App Store Optimization (ASO) testing.Continue Reading →
What Does New Data on Reinstalls Mean for App Store Optimization (ASO)?
New data on app reinstalls point to the growing importance of the “What’s New” section of your App Store Product Page. Learn why and how you should leverage this undervalued marketing asset. Continue Reading →
ASO Trends No.1: Screenshot Design Strategies
In this month’s trends analysis, we look at common app preview Screenshot design strategies and the role ASO has played in shaping those strategies.Continue Reading →
5 Components of a Winning ASO Strategy
Despite its growth, App Store Optimization (ASO) is still in its infancy and few models exist for how to develop a long-term, successful ASO strategy. Based on our work with top developers, we identified 5 key components of a winning ASO strategy.Continue Reading →
3 App Store Optimization (ASO) Tips for Dating Apps
This month we hone in on the online dating industry and uncover insights and actionable App Store Optimization (ASO) tips to help dating apps boost Conversion Rates (CVR). Continue Reading →
StoreMaven Tests on New Google Play Design Show Surprising Impact on ASO
In order to understand the implications of the Google Play redesign, we ran tests on the current and new Play Store App Listings of leading mobile app developers. Here are our biggest findings.Continue Reading →
Q&A: How to Guarantee Successful Mobile App UA and Product Launch Campaigns
In this Q&A, we sat down with longtime gaming executive Mike DeLaet, Founder and CEO of mobile game publisher DOD Media Group, to discuss the key elements of mobile app user acquisition (UA) and product launch campaigns. Continue Reading →
StoreMaven Launches ASO Tool Box for Google Chrome
StoreMaven launches ASO Tool Box, Chrome’s only App Store Optimization (ASO) extension for previewing any app, in any localization, and downloading all app store creative assets.Continue Reading →
4 Google I/O 2018 Updates App Developers Should Know About
There were so many incredible announcements covered at the Google I/O 2018 conference. Here are the most important updates for app developers that will significantly impact user acquisition and growth.Continue Reading →
StoreMaven Offers Instant Access to New Google Play Store Design
Google Play Store is expected to roll out a redesign of Play Store App Listing pages. We developed a page where you can access the new design instantly!Continue Reading →
What the Google Play Redesign Means for Developers and ASO
Google Play is rolling out all-new App Store Listings! Discover how the redesign will impact developers and their App Store Optimization (ASO) strategies. Continue Reading →
Google Experiments ASO Teardown: Couchsurfing Travel App
In this month’s series, we dissect the App Store Optimization (ASO) strategy of Couchsurfing’s Travel App and offer insights based on the A/B tests they ran on Google Experiments.Continue Reading →
The ASO A/B Test Bluff: Why You Pay Less and Lose More
This article discusses the problems associated with applying popular A/B testing methods and tools to App Store Optimization (ASO).Continue Reading →
ASO Landscape and 2018 Predictions
Adam Rakib, co-founder of StoreMaven, provides a recap of the most momentous ASO advances of 2017 that will change app marketing as we know it. Continue Reading →
[UPDATE] App Store Increased Screenshot Limit: What Does This Mean for Your ASO Strategy?
You can now display up to ten Screenshots on your App Store Product Page! So, what does this mean for your App Store Optimization (ASO) strategy?Continue Reading →
[Part 3] Referral Traffic: How to Use iTunes Connect to Measure the Impact of iOS 11 on Your App Store
Part 3 of our 3-part post on how to collect and analyze data on iTunes Connect in order to determine the impact of iOS 11 on your app marketing performance. This part covers your referral traffic and offers useful action items. Continue Reading →
iOS 11.1.1 Update and App Store Optimization (ASO)
Since Apple never publishes release notes, our experts decided to explore whether iOS 11.1.1 can impact your ASO strategy. And guess what? They can!Continue Reading →
[Part 2] Browse Traffic: How to Use iTunes Connect to Measure the Impact of iOS 11 on Your App Store
Part 2 of our 3-part post on how to collect and analyze data on iTunes Connect in order to determine the impact of iOS 11 on your app marketing performance. This part covers your browse traffic and offers useful action items.Continue Reading →
[Part 1] Search Traffic: How to Use iTunes Connect to Measure the Impact of iOS 11 on Your App Store
Part 1 of our 3-part post on how to collect and analyze data on iTunes Connect in order to determine the impact of iOS 11 on your app marketing performance. This part covers your search traffic and offers useful action items.Continue Reading →
iOS 11 App Store Updates and Its Impact on App Discovery
Take a walk through the all-new app discovery journey in iOS 11. We reveal Apple’s motivations and the impact these changes will have on you as a developer.Continue Reading →
6 Channels to Include in Your Mobile User Acquisition Strategy
This is a guest post from Branch on Mobile User Acquisition. Branch unifies mobile measurement and the user experiences across devices, platforms, and channels. Continue Reading →
Why Super Mario Run’s 2.5 Star App Review Is Not Game Over
Learn why Super Mario Run received such low app ratings and understand the impact of poor app reviews on ASO.Continue Reading →
The Featured App Store Page: Getting it and Getting it Right
Getting your app on a featured list is great, but having a featured App Store Product Page on top of that is even better. Here’s how to get one & get it right!Continue Reading →
How To Get Featured in Apple's App Store (and How to Maximize Being Featured)
Learn more about how to get your app featured on the Apple App Store and how to maximize the returns of being featured. Continue Reading →
First Steps in App Store Optimization: Tips from StoreMaven's Data Analysts
Top 5 App Store Optimization (ASO) tips on how to test your app store marketing assets in order to successfully boost KPIs. Continue Reading →
5 App Store Marketing Lessons You Should Learn From Top Developers
Here are the top 5 App Store marketing lessons we’ve learned from working with the world’s biggest and most successful app developers. Continue Reading →
App Store Screenshots: Landscape Vs. Portrait (Which is Best for Your CVR?)
Learn exactly how to test your App Store screenshots in Landscape and Portrait formats in order to increase your install conversion rate. Continue Reading →
Save Money in Every Test with StoreIQ
Learn more about StoreIQ, StoreMaven’s proprietary testing automation algorithm and understand how it differs from basic App Store AB testing.Continue Reading →
5 Practical Tricks to a Perfect iTunes App Store Page
Learn how to design the perfect App Store Product Page with these 5 proven tips used by the world’s most successful app developers. Continue Reading →
The Difference Between Google Play and Apple App Store & How to Design the Best Product Page for Both
Google Play and the App Store are quite similar but the layout is different, causing user behavior differences that demand different marketing strategies. Learn how to master both. Continue Reading →
4 Tips for a Better App Preview Video
App Preview Videos are a powerful tool in App Store marketing. Here are 4 tips and best practices for creating a successful App Preview Video. Continue Reading →