Localization is the Key to Global Domination

A robust testing roadmap allows you to apply the same process to new markets. A process that enables pointed research to constantly solidify your market understanding, optimize your strategy and enjoy future success in more markets across the world. VSCO’s marketing team has just that Continue Reading

Discussing the Next Generation of ASO

Interested in the evolution of ASO and how to leverage platform-driven growth? StoreMaven’s President, Adam Rakib, sat down with Jam City’s SVP Publishing, Vanessa Rouhani, to share their insights at MGS2020 and address all your burning questions Continue Reading

3 ASO Tips Shopping Apps Must Embrace

A quick glance into the shopping category tells us most apps still ignore one of the basic rules of app store optimization: what is successful in one platform will not necessarily work in the other. Here are 3 tips shopping apps must follow: Continue Reading

How to Get App Store Seasonality Right

How to Get App Store Seasonality Right

The end of the year means a wash of red and green banners, snowflakes and tinsel take over the App Store. It’s about more than jumping on the bandwagon, it’s about utilizing opportunities presented to you, this webinar shows you how.Continue Reading

Five ASO Techniques that every mobile marketer should knowa

Five ASO Techniques Every Mobile Game Developer Should Know

As a game developer, you can’t just wait to see what happens in the app stores, it’s simply too risky plus the value you could be reaping is too great to ignore. Plan your ASO strategy from the outset, Plan your ASO strategy from the outset, here’s a helpful jumping-off point. Continue Reading

Where to start ASO App Store Testing.

ASO App Store Testing 101: Where to Start

It’s all good and well knowing you should be testing but where do you start? There are what feels like a hundred individual elements, thousands of options and countless permutations and combinations to try. Well it helps to start from the most impactful. Continue Reading

Gad Maor, CEO at StoreMaven

The StoreMaven Story: An Interview with CEO and Co-Founder Gad Maor


Recently, Gad Maor, StoreMaven’s CEO interviewed with Website Planet and talked about his story, how StoreMaven came to be, and his thoughts around the future of mobile marketing. 

Read the full interview here

Additionally, read Website Planet’s roundup of tips from 10 industry experts here


iOS 13.

How iOS 13 Will Affect App Store Optimization (ASO)

Yesterday, the world was watching as Tim Cook opened Apple’s annual ‘Special Event’. With bated breath, we waited to see what would be announced, which predictions were correct, and ultimately, how any of this might effect our day-to-day life.  The event started by harking back to Apple’s core philosophy, “Give people wonderful tools and they’ll do wonderful things.” Hmm, I wonder if this article would count (seeing as though it’s written on a Mac). Let’s start with a quick recap of the major announcements affecting ASO.Continue Reading

A Closer Look Video

A closer look at ‘A Closer Look’

Knowing which users see which assets and where is the key to leveraging individual assets on your product page. We take a deep look into the Closer Look video and share actionable insights you can use to improve conversion rates in the App Store.Continue Reading

Drop the Optimization, keep the App Store.

Drop the Optimization. Keep the App Store

ASO is no longer merely about optimizing your creative store assets or keywords. In fact, it’s no longer about optimization at all. It’s about using data to inform better decision making on the most strategic, high-level moves we make. We’re not optimizing for inches, we’re striding in miles. Continue Reading

An image showing data and people.

Audience Testing: The Smart Way to ASO

There’s ASO testing, and then there’s ASO testing with audience segmentation. There’s no point in doing the former if you don’t do the latter. Otherwise, you’re leaving vital insights on the table. Continue Reading

5 Key Components of a Winning App Store Optimization ASO Strategy

5 Components of a Winning ASO Strategy

Despite its growth, App Store Optimization (ASO) is still in its infancy and few models exist for how to develop a long-term, successful ASO strategy. Based on our work with top developers, we identified 5 key components of a winning ASO strategy.Continue Reading