Creative Optimization

App Store page asset optimization

App Store Screenshots Best Practices
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ASO Guides
App Store Screenshots Best Practices

This app store screenshot guide will cover everything you need to know about app screenshots, including why they're important, how to use app screenshots effectively in both the Google Play Store and the Apple App Store, and how to optimize your screenshots to increase conversion rate (CVR). Updated for 2022.

Jan 19 · Jonathan Fishman · 17 mins
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)
ASO Guides icon
ASO Guides
Complete Guide to Product Page Creative Requirements: App Store Screenshots, Icon & Video (2022)

Learn more about app store screenshot, icon, and preview video sizes and guidelines. Keep track of creative asset restrictions for your App Store Product Page across platforms. Up-to-date creative asset guide lists for Google Play and Apple App Store requirements.

Dec 07 · Jonathan Fishman · 6 mins
The Complete App Store Optimization (ASO) Guide (2022)
ASO Guides icon
ASO Guides
The Complete App Store Optimization (ASO) Guide (2022)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine. *Newly updated for the release of ios 15!

Sep 27 · Jonathan Fishman · 44 mins
How to Choose the Perfect App Name
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ASO Guides
How to Choose the Perfect App Name

It all starts here - with the perfect name for your app, the one users will remember, and engage with. This guide will provide 4 easy steps for picking the perfect app name.

Sep 14 · Ron Gordon · 6 mins
A Guide to Google Play App Icon Requirements
ASO Guides icon
ASO Guides
A Guide to Google Play App Icon Requirements

Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.

Jun 20 · Jonathan Fishman · 5 mins

Creative trends

Watch Our Webinar: Navigating Blind – Creative Optimization Post IDFA
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Mobile Growth Webinars
Watch Our Webinar: Navigating Blind – Creative Optimization Post IDFA

With Apple's new privacy guidelines knocking, it's going to be a challenging time for mobile growth practitioners to understand the impact of their creative optimization efforts. Watch our webinar with Tilting Point and Gamesforum to understand where you should focus your efforts.

Apr 07 · Jonathan Fishman · 1 mins
A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5
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ASO Blog
A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5

This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.

Mar 04 · Jonathan Fishman · 3 mins
Watch our Webinar: Hypercasual Hits – From Ideation to Success
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Mobile Growth Webinars
Watch our Webinar: Hypercasual Hits – From Ideation to Success

Watch our recent webinar with GamesForum and BoomBit as we discussed the intricacies of hypercasual success.

Feb 09 · Jonathan Fishman · 1 mins
There’s One Inspiring Success Story Among Us: Reverse-Engineering the Tale of the Mobile Game That Amazed the World
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ASO Blog
There’s One Inspiring Success Story Among Us: Reverse-Engineering the Tale of the Mobile Game That Amazed the World

Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.

Nov 05 · Jonathan Fishman · 12 mins
Why Save the Girl Broke the App Stores?
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ASO Blog
Why Save the Girl Broke the App Stores?

In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020

Aug 03 · Jonathan Fishman · 5 mins

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