App Store page asset optimization
This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.
Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.
Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.
Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.
Keep reading to learn how you can optimize your iOS app screenshots, better engage potential users, and increase revenue for your app development business.
Where do we go after the iOS 14.5 adoption? Well, the answer lies within your creative optimization strategy. Storemaven's Director of Marketing explains more.
Our guest in episode 17 is Bryan Buskas, VP, Gaming, at Tubescience, who shares his love for performance marketing, actionable data, and creativity that makes an impact.
In episode 16 of Mobile Growth and Pancakes, Hannah Parvaz, Head of Growth at Curio Labs, shares her strategies and tips for creating ads that bring growth.
Our new guide will get you equipped with everything you need to understand how to use app store conversion benchmarks and, more importantly, how to improve yours
If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.
With the vast global reach that both app stores now have, how can you strike your app’s full potential? The answer is localization. Its impact on CVR was the main discussion point on our latest webinar.
When the platforms today support a vast global reach, your goal as an app developer should be to take advantage of this exposure. Learn the basics and much more in this article
Watch our expert ASO panel which shows how VSCO achieved a 30% increase in conversion rate and made testing an integral part of its mobile marketing strategy.
A robust testing roadmap allows you to apply the same process to new markets. A process that enables pointed research to solidify market understanding. This is VSCO’s story.
Culturalization can be the winning ticket to app store success. And it’s how you apply that process that matters. Our ASO Food for Thought from May 1, 2020.
With Apple's new privacy guidelines knocking, it's going to be a challenging time for mobile growth practitioners to understand the impact of their creative optimization efforts. Watch our webinar with Tilting Point and Gamesforum to understand where you should focus your efforts.
This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.
Watch our recent webinar with GamesForum and BoomBit as we discussed the intricacies of hypercasual success.
Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.
In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020
FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.
Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.
How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.
Our recent category spotlight analysis on Hypercasual games sheds light on what the most successful apps are doing but just as importantly, what they’re NOT doing (and why).
We continue our analysis series with one of the most addictive categories out there trying to come up with the right answers: What all these thriving apps are doing right.