Creative Optimization

App Store page asset optimization

The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #2 – The Discoverability Edition

Our second Orange Brick guide covers everything you need to learn about the chance of getting your app discovered by users. From keyword localization to the connection between paid and organic, it has it all.

Jun 22 · Ron Gordon · 5 mins
A Guide to Google Play App Icon Requirements
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ASO Guides
A Guide to Google Play App Icon Requirements

Learn more about Google Play app icon guidelines: Design Specifications, the mistakes to avoid, and 4 ways to create icons that will really stand out.

Jun 20 · Jonathan Fishman · 5 mins
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition
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ASO Guides
The Orange Brick Road: ASO Learning Path #1 – The Creative Optimization Edition

This article offers you a shortcut to mastering Creative Optimization, with all the materials you need to turn your app or game into a success. Just follow the footprints on the orange bricks inside.

May 20 · Ron Gordon · 5 mins
The Complete App Store Optimization (ASO) Guide (2021)
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ASO Guides
The Complete App Store Optimization (ASO) Guide (2021)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.

Mar 02 · Jonathan Fishman · 43 mins
Analyzing App Preview Videos: A Gift and a Curse
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ASO Guides
Analyzing App Preview Videos: A Gift and a Curse

Should you spend time and budget to create an app preview video, or can you take the risk of losing a competitive edge? First - make sure you properly analyze your work. Here's how.

Nov 05 · Esther Shatz · 3 mins

Creative trends

Watch Our Webinar: Navigating Blind – Creative Optimization Post IDFA
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ASO Webinars
Watch Our Webinar: Navigating Blind – Creative Optimization Post IDFA

With Apple's new privacy guidelines knocking, it's going to be a challenging time for mobile growth practitioners to understand the impact of their creative optimization efforts. Watch our webinar with Tilting Point and Gamesforum to understand where you should focus your efforts.

Apr 07 · Jonathan Fishman · 1 mins
A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5
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ASO Blog
A Recipe for Hypercasual Hits and What Will Happen to CPMs After iOS 14.5

This week we focused on the realm of the hypercasual game, with a webinar and an article to help your game reach success. Our ASO Food for Thought from March 4, 2021.

Mar 04 · Jonathan Fishman · 3 mins
Watch our Webinar: Hypercasual Hits – From Ideation to Success
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ASO Webinars
Watch our Webinar: Hypercasual Hits – From Ideation to Success

Watch our recent webinar with GamesForum and BoomBit as we discussed the intricacies of hypercasual success.

Feb 09 · Jonathan Fishman · 1 mins
There’s One Inspiring Success Story Among Us: Reverse-Engineering the Tale of the Mobile Game That Amazed the World
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ASO Blog
There’s One Inspiring Success Story Among Us: Reverse-Engineering the Tale of the Mobile Game That Amazed the World

Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.

Nov 05 · Jonathan Fishman · 12 mins
Why Save the Girl Broke the App Stores?
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ASO Blog
Why Save the Girl Broke the App Stores?

In the past few months there has been a fascinating case in the app stores. Our ASO Food for Thought from July 30, 2020

Aug 03 · Jonathan Fishman · 5 mins

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