Category Analyses


Category Analyses

Our latest App Store Category Spotlight delves into Health and Fitness apps. For your app or mobile game to reach its full potential, discover which ASO strategies to embrace and which ones to avoid.

For our eighth installment in our category spotlight series, we're taking on the 25 top-grossing apps in the Food and Drink category. See what these household names are all about when it comes to App Store domination.

FB, Instagram, TikTok, Snapchat - they need no introduction, but that doesn’t mean social media giants can ignore their app stores presence. We look at who is getting it right.

Get into character - today we’re attacking the Role-playing games category. See what the top-grossing games are doing right, and the black holes they’re avoiding.

How do the biggest brands in the world like Target, Nike and eBay optimize their app store pages to increase conversions? It’s time for our next category spotlight: Shopping apps.