User Acquisition
UA Strategy
With iOS 15 officially out, ASO and UA teams have to shift gears in order to harness all that this new OS has to offer, and that's quite a lot. Learn more from our latest webinar about the future of UA work.
It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.
Come and watch our webinar with Gameloft on how to maximize paid and organic install growth and geting UA and ASO teams to work together.
We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?
UA Methodologies
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization
In episode four of Mobile Growth and Pancakes, we talked with Claire Rozain, UA Manager at Product Madness, about the more systematic approaches to user acquisition.
When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.
Watch our webinar with experts from Adjust, yellowHEAD, Playtika, and Storemaven, discussing iOS 14 and the deprecation of the IDFA: How the world of mobile UA will adapt
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
Paid and Organic Growth
How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.
How do you look at your top funnel traffic? iOS 15 is coming and it requires some major preparation. Storemaven's President Adam Rakib makes sure you won't miss any opportunity. Learn more.
We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.
It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.