User Acquisition

UA Strategy

Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns
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Mobile Growth Webinars
Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns

Join experts from Wooga, SciPlay, yellowHEAD and Storemaven looking into the new challenging world of UA managers.

Apr 05 · Ron Gordon · 1 mins
Watch our Webinar: How to Improve UA Performance on iOS 15 – The CPP Fireside Chat
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Mobile Growth Webinars
Watch our Webinar: How to Improve UA Performance on iOS 15 – The CPP Fireside Chat

How to leverage Apple's Custom Product Pages feature and boost your UA efforts? Check our latest webinar with experts from MobileAction and Socialpoint for more.

Mar 03 · Ron Gordon · 1 mins
Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza

In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.

Jan 12 · Ron Gordon · 19 mins
Episode #33: Leading Successful UA Gaming Campaigns  with Alexander Lubchenko
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Mobile Growth Podcast
Episode #33: Leading Successful UA Gaming Campaigns with Alexander Lubchenko

Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.

Dec 23 · Ron Gordon · 20 mins
Watch our Webinar: Finding an audience, not a user – Contextual advertising and UA
Mobile Growth Webinars icon
Mobile Growth Webinars
Watch our Webinar: Finding an audience, not a user – Contextual advertising and UA

Contextual advertising and marketing are more than just a buzzword. Our latest webinar touched on what it is, how it allows you to grow, and how to apply it to your UA strategy.

Nov 17 · Ron Gordon · 1 mins

Paid and Organic Growth

Episode #47: Developing a Growth Strategy for  Mobile Game Categories with Jerome Turnbull
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Mobile Growth Podcast
Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull

In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.

Apr 28 · Ron Gordon · 16 mins
How AI Can Measure the Immeasurable of Influencer campaigns
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ASO Blog
How AI Can Measure the Immeasurable of Influencer campaigns

So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Storemaven is here to help. Our Head of Analytics tells all.

Apr 07 · Elad Baron · 5 mins
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche
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Mobile Growth Podcast
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche

Our host on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.

Jan 12 · Ron Gordon · 21 mins
Episode #27: Are Paid UA Ads Useless? With Tom Hammond
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Mobile Growth Podcast
Episode #27: Are Paid UA Ads Useless? With Tom Hammond

How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.

Sep 09 · Esther Shatz · 23 mins
How to Prepare Your Acquisition Strategy for iOS 15
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ASO Blog
How to Prepare Your Acquisition Strategy for iOS 15

How do you look at your top funnel traffic? iOS 15 is coming and it requires some major preparation. Storemaven's President Adam Rakib makes sure you won't miss any opportunity. Learn more.

Aug 12 · Adam Rakib · 4 mins

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