User Acquisition
UA Strategy
It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.
Come and watch our webinar with Gameloft on how to maximize paid and organic install growth and geting UA and ASO teams to work together.
We can’t just sit and wait it out. We need to be proactive and that means always having your finger on the pulse. Our ASO Food for Thought from April 21, 2020.
Many people consider user acquisition (UA) and app store optimization (ASO) as two separate strategies, disciplines, and teams. What if we told you this is incorrect?
UA Methodologies
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads
In episode four of Mobile Growth and Pancakes, we talked with Claire Rozain, UA Manager at Product Madness, about the more systematic approaches to user acquisition.
Paid and Organic Growth
We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.
It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.