User Acquisition

UA Strategy

Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe
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Mobile Growth Podcast
Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe

In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.

Aug 28 · Ron Gordon · 2 mins
Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko
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Mobile Growth Podcast
Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko

In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.

Jun 08 · Ron Gordon · 18 mins
Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski
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Mobile Growth Podcast
Episode #50: Leading Efficient UA and Growth Strategies with Mariusz Gąsiewski

Our guest on this episode of MGP is CEE Mobile Gaming Lead at Google, Mariusz Gasiewski, sharing his takes on the changes in the gaming industry, Google's privacy ecosystem and how to build a team of pros.

May 31 · Ron Gordon · 22 mins
Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns
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Mobile Growth Webinars
Watch our Webinar: Gaming Growth – Optimizing the Full User Journey for Effective App Install Campaigns

Join experts from Wooga, SciPlay, yellowHEAD and Storemaven looking into the new challenging world of UA managers.

Apr 05 · Ron Gordon · 1 mins
Watch our Webinar: How to Improve UA Performance on iOS 15 – The CPP Fireside Chat
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Mobile Growth Webinars
Watch our Webinar: How to Improve UA Performance on iOS 15 – The CPP Fireside Chat

How to leverage Apple's Custom Product Pages feature and boost your UA efforts? Check our latest webinar with experts from MobileAction and Socialpoint for more.

Mar 03 · Ron Gordon · 1 mins

Paid and Organic Growth

Episode #52: Alternative UA Channels and Strategies with Vladimir Alov
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Mobile Growth Podcast
Episode #52: Alternative UA Channels and Strategies with Vladimir Alov

For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.

Jun 23 · Ron Gordon · 18 mins
Episode #47: Developing a Growth Strategy for  Mobile Game Categories with Jerome Turnbull
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Mobile Growth Podcast
Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull

In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.

Apr 28 · Ron Gordon · 16 mins
How AI Can Measure the Immeasurable of Influencer campaigns
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ASO Blog
How AI Can Measure the Immeasurable of Influencer campaigns

So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Storemaven is here to help. Our Head of Analytics tells all.

Apr 07 · Elad Baron · 5 mins
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche
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Mobile Growth Podcast
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche

Our guest on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.

Jan 12 · Ron Gordon · 21 mins
Episode #27: Are Paid UA Ads Useless? With Tom Hammond
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Mobile Growth Podcast
Episode #27: Are Paid UA Ads Useless? With Tom Hammond

How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.

Sep 09 · Esther Shatz · 23 mins

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