User Acquisition
UA Strategy
In this discussion, some of the best UA experts around unlocked major insights into the lay of the mobile games land, and the future skills needed to succeed in User Acquisition.
In this collaboration, we looked at the sense of global recession that got mobile marketers and specifically UA folks quite worried in 2022. This panel of experts gave tips and ideas on how to work with and around that.
In this special episode, we gathered the best tips and insights from top UA experts. From tracking tactics to the right channel mix and much more.
In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
UA Methodologies
The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization
Paid and Organic Growth
We once again partnered with our dear colleagues at Zynga for a talk about the state of organic (and paid attribution), gave some measurement tips and looked into the ASA rush.
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.
So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Storemaven is here to help. Our Head of Analytics tells all.
Our guest on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.