User Acquisition
UA Strategy
Join experts from Wooga, SciPlay, yellowHEAD and Storemaven looking into the new challenging world of UA managers.
How to leverage Apple's Custom Product Pages feature and boost your UA efforts? Check our latest webinar with experts from MobileAction and Socialpoint for more.
In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.
Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.
Contextual advertising and marketing are more than just a buzzword. Our latest webinar touched on what it is, how it allows you to grow, and how to apply it to your UA strategy.
UA Methodologies
The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization
Paid and Organic Growth
In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.
So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Storemaven is here to help. Our Head of Analytics tells all.
Our host on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.
How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.
How do you look at your top funnel traffic? iOS 15 is coming and it requires some major preparation. Storemaven's President Adam Rakib makes sure you won't miss any opportunity. Learn more.