User Acquisition
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How to Strengthen Your Organic App Growth Efforts
It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.
Optimizing ROAS to Improve User Acquisition
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
How to Develop a Mobile User Acquisition Strategy
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Ranking Factors for App Store and Google Play
Despite the app stores algorithms' complexities, ASO experts have identified trends and insights into the mechanisms that drive search results and app rankings.
The Complete Guide to Attribution and ASO
Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
How to Improve your App Store Optimization Using Apple Search Ads
Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads
How App Store Engagement Data Can Change the Way You Market Your App
After analyzing thousands of app store creative tests that leading mobile publishers have conducted on our platform, we’ve identified what makes companies successful in their app store optimization (ASO) strategies, and why many others fail.
Why the Mobile App Ecosystem Should Care About Fortnite and Conversion [Part 2]
Based on our assumptions of how much organic traffic app stores drive, we introduced a framework for analyzing how this decision might impact Fortnite’s overall conversion rate (CVR) and revenue.