User Acquisition

UA Strategy

Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #36: Driving an Effective User Acquisition Strategy with Macarena Sabalza

In this episode of our podcast, Mobile Growth and Pancakes, Macarena Sabalza from Papumba shares UA strategies and best practices to drive and support growth.

Jan 12 · Ron Gordon · 19 mins
Episode #33: Leading Successful UA Gaming Campaigns  with Alexander Lubchenko
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #33: Leading Successful UA Gaming Campaigns with Alexander Lubchenko

Episode 33 of our podcast welcomes Alex Lubchenko, CMO at video game publisher Nekki. Alex discusses UA strategies, organic growth, and the reasons he also analyzes non-gaming campaigns.

Dec 23 · Ron Gordon · 20 mins
Watch our Webinar: Finding an audience, not a user – Contextual advertising and UA
Mobile Growth Webinars icon
Mobile Growth Webinars
Watch our Webinar: Finding an audience, not a user – Contextual advertising and UA

Contextual advertising and marketing are more than just a buzzword. Our latest webinar touched on what it is, how it allows you to grow, and how to apply it to your UA strategy.

Nov 17 · Ron Gordon · 1 mins
Watch our Webinar: The iOS 15 Strategy Panel – Preparing for A New Era of UA
Mobile Growth Webinars icon
Mobile Growth Webinars
Watch our Webinar: The iOS 15 Strategy Panel – Preparing for A New Era of UA

With iOS 15 officially out, ASO and UA teams have to shift gears in order to harness all that this new OS has to offer, and that's quite a lot. Learn more from our latest webinar about the future of UA work.

Sep 23 · Ron Gordon · 1 mins
How to Strengthen Your Organic App Growth Efforts
ASO Guides icon
ASO Guides
How to Strengthen Your Organic App Growth Efforts

It seems like the organic side of growth was neglected for years, and for no obvious reason. This guide will cover the basics around organic UA, and how you too can make it count.

Aug 30 · Jonathan Fishman · 9 mins

Paid and Organic Growth

Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche

Our host on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.

Jan 12 · Ron Gordon · 21 mins
Episode #27: Are Paid UA Ads Useless? With Tom Hammond
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #27: Are Paid UA Ads Useless? With Tom Hammond

How small-budget studios, struggling with resources, can use audience-based strategies and paid ads to create hit games? Listen to episode #27 of our podcast with Tom Hammond to learn more.

Sep 09 · Esther Shatz · 23 mins
How to Prepare Your Acquisition Strategy for iOS 15
ASO Blog icon
ASO Blog
How to Prepare Your Acquisition Strategy for iOS 15

How do you look at your top funnel traffic? iOS 15 is coming and it requires some major preparation. Storemaven's President Adam Rakib makes sure you won't miss any opportunity. Learn more.

Aug 12 · Adam Rakib · 4 mins
What Billions of Data Points Taught Us about Paid and Organic Installs?
ASO Blog icon
ASO Blog
What Billions of Data Points Taught Us about Paid and Organic Installs?

We sat down with our analytics team to come up with straightforward insights you can implement right away: Our ASO Food for Thought from Dec 10, 2020.

Dec 15 · Jonathan Fishman · 3 mins
Three Insights About Organic Mobile Installs and Their Connection to Paid Installs
ASO Blog icon
ASO Blog
Three Insights About Organic Mobile Installs and Their Connection to Paid Installs

It doesn’t matter if you’re working for a mobile game or an app; there is one common thread that flows through most successful apps and mobile games: They connect between paid and organic installs. Here are three tips we dug from our data.

Dec 08 · Tal Sharabi · 6 mins

Ready to see our platform in action?
Request a demo