User Acquisition
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UA Strategy
![Watch our Webinar: The Must-Have UA Skills for 2023](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1669899915/skills_ua_small_cover1.jpg)
In this discussion, some of the best UA experts around unlocked major insights into the lay of the mobile games land, and the future skills needed to succeed in User Acquisition.
![Watch our Webinar: Navigating User Acquisition in a Global Recession](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1666514444/Navigating_UA_smallcover1.png)
In this collaboration, we looked at the sense of global recession that got mobile marketers and specifically UA folks quite worried in 2022. This panel of experts gave tips and ideas on how to work with and around that.
![Episode #57: Greatest Hits – User Acquisition Tips](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1666269510/Greatest-Hits-User-Acquisition-Tips-Wordpres1.png)
In this special episode, we gathered the best tips and insights from top UA experts. From tracking tactics to the right channel mix and much more.
![Episode #56: TikTok – the NextGen UA Mobile Channel with Ryan Thorpe](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1661672224/RyanThorpe_Reflecty_small1.png)
In this episode of Mobile Growth and Pancakes, Jonathan Fishman sat down with Reflecty's CMO, to talk about the ever-growing importance of TikTok in your mobile marketing arsenal.
![Episode #51: Designing an Innovative UA Marketing Strategy with Stefana Pesko](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1654677554/Stefana_pesko_coversmall1.jpg)
In this episode of Mobile Growth and Pancakes, we sat down with Product Madness' UA Manager to talk about creatives, mobile marketing tools, targeted campaigns and future trends.
UA Methodologies
![Watch our Webinar with Singular: State of UA Industry Roundtable](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1649249163/StateofUA_roundtable_coversmall1.jpg)
The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.
![Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646826466/Episode42_Alexeygusev_smallcover1.jpg)
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
![Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1643630500/Episode_37_Veera_small1.jpg)
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
![How to Develop a Winning Mobile User Acquisition Strategy](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1594733662/mobile_user_acquisition_strategy1.jpg)
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
![Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1630580689/Funnel_optimization_cover_small1.png)
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization
Paid and Organic Growth
![Watch our Webinar: The Science of Organic Acquisition](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1674313494/science_of_organics_1_small.jpg)
We once again partnered with our dear colleagues at Zynga for a talk about the state of organic (and paid attribution), gave some measurement tips and looked into the ASA rush.
![Episode #52: Alternative UA Channels and Strategies with Vladimir Alov](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1655969755/Cover_vladimir_small1.jpg)
For this episode of Mobile Growth and Pancakes, we sat down with Stoloto's Head of Growth Marketing to hear more about mobile performance, organic traffic and the TikTok effect.
![Episode #47: Developing a Growth Strategy for Mobile Game Categories with Jerome Turnbull](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1651129668/Jerome_episode_smallcover1.jpg)
In this episode of our podcast, we sat down with AppLovin's VP of Growth and discussed game monetization, choosing the right app store categories and first-party UA.
![How AI Can Measure the Immeasurable of Influencer campaigns](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1649318514/measuringinfluencer_small1.png)
So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Storemaven is here to help. Our Head of Analytics tells all.
![Episode #34: Leveraging Marketing Tools for a Dating App with Guilhem Duche](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1641972942/Guilhem_smallcover1.jpg)
Our guest on the 34th episode of our podcast - Guilhem Duche, shares his experience with building and growing a dating app, why he started to invest in ASO, and what KPIs he follows.