UA Methodologies
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UA Methodologies
![Watch our Webinar with Singular: State of UA Industry Roundtable](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1649249163/StateofUA_roundtable_coversmall1.jpg)
The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.
![Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1646826466/Episode42_Alexeygusev_smallcover1.jpg)
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
![Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1643630500/Episode_37_Veera_small1.jpg)
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
![How to Develop a Winning Mobile User Acquisition Strategy](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/w_388,h_230,c_fill/v1594733662/mobile_user_acquisition_strategy1.jpg)
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
![Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization](https://res.cloudinary.com/storemaven/image/upload/q_90/f_auto/v1630580689/Funnel_optimization_cover_small1.png)
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization