UA Methodologies

UA Methodologies

Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev
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Mobile Growth Podcast
Episode #42: UA for Games with Long-term Monetization Post ATT with Alexey Gusev

In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.

Mar 09 · Ron Gordon · 19 mins
Watch our Webinar with Singular: State of UA Industry Roundtable
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Mobile Growth Webinars
Watch our Webinar with Singular: State of UA Industry Roundtable

The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.

Apr 06 · Ron Gordon · 1 mins
Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila
Mobile Growth Podcast icon
Mobile Growth Podcast
Episode #37: Mastering UA Globally and Locally with Veera Ala-Kaila

In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.

Jan 31 · Ron Gordon · 16 mins
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization
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ASO Guides
Mobile UA post iOS 15 – From Campaign Optimization to Funnel Optimization

Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization

Sep 02 · Jonathan Fishman · 6 mins
Optimizing ROAS to Improve User Acquisition
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ASO Guides
Optimizing ROAS to Improve User Acquisition

Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.

Aug 11 · Jonathan Fishman · 8 mins

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