In episode four of Mobile Growth and Pancakes, we talked with Claire Rozain, UA Manager at Product Madness, about the more systematic approaches to user acquisition.
When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.
Watch our webinar with experts from Adjust, yellowHEAD, Playtika, and Storemaven, discussing iOS 14 and the deprecation of the IDFA: How the world of mobile UA will adapt
Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.