UA Methodologies
UA Methodologies
The last year has been a year of massive change for UA folks. Watch this webinar with experts from Singular, ironSource, Google, Storemaven and more trying to make their lives easier.
In this episode of Mobile Growth and Pancakes, we met with Goodgame Studios' Lead Performance Marketing, discussing the new reality for UA folks under the ATT rollout.
In our latest episode of Mobile Growth and Pancakes, we sat with Wolt's User Acquisition lead Veera Ala-Kaila to discuss UA strategies and location-based decisions.
A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.
Before iOS 14.5 a UA team’s methodology was proven, repeatable, and straightforward. But iOS 15 is muddying the waters - in order to succeed in mobile UA, the mindset needs to shift to Funnel Optimization