App Store Optimization
Terminology | Glossary

Everything you need to know for App Store & Google Play success and beyond.




    R App Store App Referral
    App Store app referral is a traffic source that includes visitors that come to an app store listing via apps (not from the web).
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    App Store Ranking
    If an app’s discoverability is low, this will result in fewer impressions and limited growth.
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    App Store Ratings
    In the App Store, each app gets a rating of 0.0-5 which is based on users’ opinions.
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    App Store Review Engagement Rate
    A review engagement rate is the percentage of users who actually engage with the reviews on an app or game’s product page.
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    App Store Reviews
    In the App Store, reviews are presented in the review gallery below-the-fold. This means that only about 20%-25% of users are exposed to it.
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    App Store Web Referral
    App Store web referral is a traffic source which includes all visitors that arrive at an app listing from an external source (mobile web), most commonly the iOS Safari browser.
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    Google Play Ranking
    Google Play ranking is a crucial element to an app’s visibility and audience impressions which is why the industry and ASO teams look to it as a priority when strategizing.
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    Google Play Third-party Referral
    Google Play third-party referrals refer to traffic sourced by users that open a link, that takes them straight to the product page in Google Play.
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    Re-engagement
    Re-engagement is the marketing strategy that targets and entices users who are no longer engaged in an app when once they were via a campaign, usually of the ad variety.
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    Replicated App Store Page
    A replicated App Store page is a tool that third-party A/B testing platforms use to replicate an App Store or Google Play environment in order to understand on-page behavior and run A/B tests.
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