App Store Analytics: Device


What is App Store Analytics: Device?
As you probably know, Apple makes a variety of different devices, which include iPhones, iPads, Apple TVs, iPods, and computers.
The “Device” metric in App Store Connect will help you filter your data and learn how your apps perform on different platforms. How many iPhone apps have you sold? And how do these numbers compare to iPad apps you’ve sold? What about your conversion rates for each platform? Are they comparable? You need to analyze the data to answer this question with clarity and confidence.
It’s important to realize that metrics like “App Units,” “In-App Purchases,” and “Sales” are based on the platform the app is downloaded on, while metrics like “Active in Last 30 Days,” “Product Page Views,” “Retention,” and “Sessions” are based on the platform the app is used on. Also of note, the “Device” filter inside App Store Connect is available for both Apps and App Clips.
To access the “Device” filter, login to App Store Connect, navigate to the metric you want to analyze (think “App Units” or “Product Page Views”) and filter by device.
Navigate between the letters to explore additional glossary terms:
- a
- b
- c
- d
- e
- f
- g
- h
- i
- j
- k
- l
- m
- n
- o
- p
- q
- r
- s
- t
- u
- v
- w
- x
- y
- z
- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Replicated App Store Page
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Pre/Post App Store Tests
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Keyword Localization
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- In-App Events
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Google Play Short Description
- Google Play Long Description
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- Cost per Install
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
- Attribution
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
- App Store Analytics: App Store Active Devices
- App Store Analytics: App Referrer
- App Store Analytics: Active In Last 30 Days
- App Store Acquisition Channels
- App Store A/B testing
- A/B Testing Statistics
Related Terms
-
App Store Analytics: App Store Sessions
What are App Store Analytics: App Store Sessions? Get the full definition and learn more about new iOS 15 features and capabilities.
-
App Store Analytics: App Store Deletions
What are App Store Analytics: App Store Deletions? Get the full definition and learn more about new iOS 15 features and capabilities.
-
App Store Analytics: App Store Crashes
What are App Store Analytics: App Store Crashes? Get the full definition and learn more about new iOS 15 features and capabilities.
Related Resources

Episode #28: The Comeback of Old School Game Marketing With Adam Jaffe
