Google Play Short Description
What is the Google Play Short Description?
The Google Play short description is a sentence that’ll appear in the first impression of your Google Play product page below the screenshot. This means it’ll be visible to 100% of the users, as opposed to the less impactful App Store app description.
Google Play Short Description Requirements
The Google Play short description can have up to 80 characters.
Why Google Play Short Description is Important
The Google Play short description is a visible element that can convey an important message to potential users. As screenshots and videos take less real estate on Google Play than they take on the App Store, the short description has a higher impact on conversion rates.
Google Play Short Description and ASO
The Google Play short description can influence Google Play conversion rates by about 6-8% when optimized.
The short description is also indexed and used by the Google Play search algorithm, so including important keywords in the short description is crucial to optimizing the discoverability of your app.
This makes the short description important for both conversion rate optimization as well as for the keyword optimization pillar of ASO.
Is your Screenshot Gallery properly optimized to drive conversions? Get help designing a gallery on Google Play
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- SKAdNetwork
- Sessions Per Active Device
- Sales Per Paying User
- Google Play Search
- Apple Search Ads
- App Store Subtitle
- App Store Seasonality
- App Store Search
- App Store Screenshots
- App Store Screenshot View Rate
- App Store Sales
- App Store Analytics: Standard Downloads
- App Store Analytics: Source Type
- App Store Analytics: App Store Sessions
- App Size
- Replicated App Store Page
- Re-engagement
- Google Play Third-party Referral
- Google Play Ranking
- App Store Web Referral
- App Store Reviews
- App Store Review Engagement Rate
- App Store Redownloads
- App Store Ratings
- App Store Ranking
- App Store App Referral
- App Store Analytics: Region
- App Retention Rate
- Product Page Conversion Rate
- Proceeds Per Paying Users
- Pre/Post App Store Tests
- Google Play Product Page
- Google Play Personalization
- Apple’s Product Page Optimization (PPO)
- App Store Product Page Views (Unique Devices)
- App Store Product Page Views
- App Store Product Page
- App Store Proceeds
- App Store Preview Videos
- App Store Pre-Orders
- App Store Pre-Launch
- App Store Personalization
- App Store Paying Users
- App Store Page Scroll Rate
- App Store Analytics: Purchasable Item
- App Store Analytics: Product Page
- App Store Analytics: Pre Orders
- App Store Analytics: Platform Version
- App Store Analytics: Page Type
- Paid App User Acquisition
- Organic User Acquisition
- Explorative Users
- Decisive Users
- App Store Update
- Keyword Localization
- Google Play Keywords
- App Store Keywords Research
- App Store Keywords
- App Store and Google Play Keywords Optimization
- In-App Events
- App Store In-App Purchases
- App Store Impressions (Unique Devices)
- App Store Impressions
- App Store Icon
- App Store Analytics: Installations
- App Install Rates
- App Influencer Marketing
- Google Play Long Description
- App Store Description Read Rate
- App Store App Description
- App Store Analytics: Device
- App Store Analytics: App Store Deletions
- App Store Analytics: App Download Date
- Google Play Creatives
- Cost per Install
- Apple’s Custom Product Pages
- App Store Culturalization
- App Store Creatives
- App Store Conversion Rate
- App Store Categories
- App Store Analytics: Campaign
- App Store Analytics: App Store Crashes
- App Conversion Rate
- App Clip Sessions
- App Clip Installations
- App Clip Crashes
- App Clip Card Views (Unique)
- App Clip Card Views
- App Clip Active Devices
- Attribution
- Apple Arcade
- Apple App Store Connect
- App Store Optimization (ASO)
- App Store Audience Testing
- App Store Analytics: App Version
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- App Store Analytics: App Referrer
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- App Store Acquisition Channels
- App Store A/B testing
- A/B Testing Statistics
Related Terms
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Google Play Product Page
The Google Play product page is the landing page for a mobile app or game distributed and published on the Google Play store.
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Google Play Long Description
The Google Play long description is a full paragraph of text describing an app or game that appears on a product page.
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Google Play Creatives
Google Play creatives are all the visual elements that appear in a Google Play product page.
Related Resources
How to Get App Store Seasonality Right
