Google Play Product Page
What is the Google Play Product Page?
The Google Play product page is the landing page for a mobile app or game distributed and published on the Google Play store.
Although the Google Play store has changed its layout and design several times in the past few years, it has reached an evolved and modern design for its storefront.
A Google Play product page consists of the following:
Why Google Play Product Pages are Important
In the Android ecosystem, the Google Play product page is almost the only way to get potential users to install a mobile app or game. In other words, almost all potential users for an app are exposed to the product page, making it one of the most important elements in a mobile growth strategy.
The Google Play product page should convey to potential users the most impactful messages around why they should install the app, the unique selling point of the app, and the benefits of using it.
The Google Play store is a marketplace. In this economy, potential users consider multiple apps and games when they face a certain problem or are looking for their next piece of entertainment. The Google Play product page can serve as a competitive edge.
App developers who best understand their users will be able to craft the most effective creatives, enjoy higher conversion rates, and even lower user acquisition costs. All things equal, the developer with the most understanding of their users will be able to command higher growth rates.
Google Play Product Page and ASO
As one of the pillars of ASO is creative optimization, the product page itself is the main “landing page” to be optimized.
The product page holds the marketing messages that 100% of users interested in installing an app are exposed to. These messages are conveyed by the text and visual elements within the page.
Improving the messaging a Google Play Product page conveys is the most effective way to increase conversion rates. One of the ways to improve conversion rates is to test the product page with a tool like Storemaven.